Coverart for item
The Resource 60-minute brand strategist : the essential brand book for marketing professionals, Idris Mootee, (electronic resource)

60-minute brand strategist : the essential brand book for marketing professionals, Idris Mootee, (electronic resource)

Label
60-minute brand strategist : the essential brand book for marketing professionals
Title
60-minute brand strategist
Title remainder
the essential brand book for marketing professionals
Statement of responsibility
Idris Mootee
Title variation
Sixty-minute brand strategist
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1958-
http://library.link/vocab/creatorName
Mootee, Idris
Dewey number
658.8/27
LC call number
HF5415.1255
http://library.link/vocab/subjectName
Branding (Marketing)
Label
60-minute brand strategist : the essential brand book for marketing professionals, Idris Mootee, (electronic resource)
Instantiates
Publication
Note
Includes index
Contents
  • Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
  • Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
  • Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
Control code
OCM1bookssj0000885662
Dimensions
unknown
Extent
1 online resource.
Governing access note
License restrictions may limit access
Isbn
9781118659823
Isbn Type
(pdf)
Lccn
2013009058
Specific material designation
remote
System control number
(WaSeSS)ssj0000885662
Label
60-minute brand strategist : the essential brand book for marketing professionals, Idris Mootee, (electronic resource)
Publication
Note
Includes index
Contents
  • Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
  • Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
  • Introduction -- All about brands -- Branding in a postmodern culture -- Strategic perspective of branding -- Managing brand value -- About the author
Control code
OCM1bookssj0000885662
Dimensions
unknown
Extent
1 online resource.
Governing access note
License restrictions may limit access
Isbn
9781118659823
Isbn Type
(pdf)
Lccn
2013009058
Specific material designation
remote
System control number
(WaSeSS)ssj0000885662

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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