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The Resource A designer's research manual : succeed in design by knowing your clients and what they really need, Jenn & Kenneth Visocky O'Grady

A designer's research manual : succeed in design by knowing your clients and what they really need, Jenn & Kenneth Visocky O'Grady

Label
A designer's research manual : succeed in design by knowing your clients and what they really need
Title
A designer's research manual
Title remainder
succeed in design by knowing your clients and what they really need
Statement of responsibility
Jenn & Kenneth Visocky O'Grady
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
"Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value."--Product description
Member of
Cataloging source
UMI
http://library.link/vocab/creatorName
Visocky O'Grady, Jennifer
Dewey number
741.6068/8
Illustrations
illustrations
Index
index present
LC call number
NC1001.6
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Visocky O'Grady, Kenneth
Series statement
Design field guides
http://library.link/vocab/subjectName
  • Commercial art
  • Graphic arts
  • ANTIQUES & COLLECTIBLES
  • DESIGN
  • DESIGN
  • DESIGN
  • DESIGN
  • Commercial art
  • Graphic arts
  • United States
  • Vormgeving
  • Onderzoek
Label
A designer's research manual : succeed in design by knowing your clients and what they really need, Jenn & Kenneth Visocky O'Grady
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (page 191) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Methods + theory -- pt. 2. Research at work
Control code
785643298
Dimensions
unknown
Extent
1 online resource (192 pages)
Form of item
online
Isbn
9781616739386
Lccn
2006012597
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000132
  • 351d61f9-d100-425a-abd8-5c330b2f3df6
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)785643298
Label
A designer's research manual : succeed in design by knowing your clients and what they really need, Jenn & Kenneth Visocky O'Grady
Publication
Copyright
Bibliography note
Includes bibliographical references (page 191) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Methods + theory -- pt. 2. Research at work
Control code
785643298
Dimensions
unknown
Extent
1 online resource (192 pages)
Form of item
online
Isbn
9781616739386
Lccn
2006012597
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000132
  • 351d61f9-d100-425a-abd8-5c330b2f3df6
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)785643298

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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