Coverart for item
The Resource A mile of make-believe : a history of the Eaton's Santa Claus parade, Steve Penfold, (electronic resource)

A mile of make-believe : a history of the Eaton's Santa Claus parade, Steve Penfold, (electronic resource)

Label
A mile of make-believe : a history of the Eaton's Santa Claus parade
Title
A mile of make-believe
Title remainder
a history of the Eaton's Santa Claus parade
Statement of responsibility
Steve Penfold
Title variation
Eaton's Santa Claus parade
Creator
Subject
Language
eng
Summary
  • "A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal, and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce."--
  • "By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic"--a visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list."--
  • "A Mile of Make Believe examines the unique history of the Santa Claus parade in Canada. This volume focuses on the Eaton's sponsored parades that occurred in Toronto, Montreal, and Winnipeg as well as the shorter-lived parades in Calgary and Edmonton. There is also a discussion of small town alternatives, organized by civic groups, service clubs, and chambers of commerce."--
  • "By focusing on the pioneering effort of the Eaton's department store Steve Penfold argues that the parade ultimately represented a paradoxical form of cultural power: it allowed Eaton's to press its image onto public life while also reflecting the decline of the once powerful retailer. Penfold's analysis reveals the "corporate fantastic"--a visual and narrative mix of meticulous organization and whimsical style--and its influence on parade traditions. Penfold's considerable analytical skills have produced a work that is simultaneously a cultural history, history of business and commentary on consumerism. Professional historians and the general public alike would be remiss if this wasn't on their holiday wish list."--
Assigning source
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
Cataloging source
NLC
http://library.link/vocab/creatorDate
1966-
http://library.link/vocab/creatorName
Penfold, Steven
Dewey number
394.26630971
LC call number
GT4987.15
LC item number
.P45 2016
http://library.link/vocab/subjectName
  • Santa Claus
  • T. Eaton Co.
  • Department stores
  • Parades
  • Christmas
  • Consumption (Economics)
  • Canada
  • Père Noël
  • Santa Claus
  • T. Eaton Co
  • T. Eaton Co
  • Grands magasins
  • Défilés
  • Noël
  • Consommation (Économie politique)
  • Christmas
  • Consumption (Economics)
  • Department stores
  • Manners and customs
  • Parades
  • Canada
  • Canada
Label
A mile of make-believe : a history of the Eaton's Santa Claus parade, Steve Penfold, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 187-231) and index
Contents
  • Introduction: Alfreda's lament -- 1. The corporate fantastic -- 2. Santa in public -- 3. The mediated Santa -- 4. The civic fantastic -- 5. Casualty of the times -- Conclusion: Enchanted capitalism
  • Introduction: Alfreda's lament -- 1. The corporate fantastic -- 2. Santa in public -- 3. The mediated Santa -- 4. The civic fantastic -- 5. Casualty of the times -- Conclusion: Enchanted capitalism
Control code
OCM1bookssj0001769710
Dimensions
23 cm
Dimensions
unknown
Extent
xii, 240 pages
Governing access note
License restrictions may limit access
Isbn
9781442629240
Lccn
2016498732
Other physical details
illustrations, maps
Specific material designation
remote
System control number
(WaSeSS)ssj0001769710
Label
A mile of make-believe : a history of the Eaton's Santa Claus parade, Steve Penfold, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (pages 187-231) and index
Contents
  • Introduction: Alfreda's lament -- 1. The corporate fantastic -- 2. Santa in public -- 3. The mediated Santa -- 4. The civic fantastic -- 5. Casualty of the times -- Conclusion: Enchanted capitalism
  • Introduction: Alfreda's lament -- 1. The corporate fantastic -- 2. Santa in public -- 3. The mediated Santa -- 4. The civic fantastic -- 5. Casualty of the times -- Conclusion: Enchanted capitalism
Control code
OCM1bookssj0001769710
Dimensions
23 cm
Dimensions
unknown
Extent
xii, 240 pages
Governing access note
License restrictions may limit access
Isbn
9781442629240
Lccn
2016498732
Other physical details
illustrations, maps
Specific material designation
remote
System control number
(WaSeSS)ssj0001769710

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...