Coverart for item
The Resource A token of my affection : business culture, Barry Shank, (electronic resource)

A token of my affection : business culture, Barry Shank, (electronic resource)

Label
A token of my affection : business culture
Title
A token of my affection
Title remainder
business culture
Statement of responsibility
Barry Shank
Creator
Subject
Language
eng
Summary
Annotation
Member of
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
Shank, Barry
Dewey number
338.4/77455941/0973
LC call number
HD9839.G73
LC item number
U573 2004eb
Series statement
Popular cultures, everyday lives
http://library.link/vocab/subjectName
  • Greeting cards industry
  • Business etiquette
  • Consumption (Economics)
  • United States
Summary expansion
Each year in the United States, millions of mass-produced greeting cards proclaim their occasional messages: "For My Loving Daughter," "On the Occasion of Your Marriage," and "It's a Boy!" For more than 150 years, greeting cards have tapped into and organized a shared language of love, affection, and kinship, becoming an integral part of American life and culture. Contemporary incarnations of these emotional transactions performed through small bits of decorated paper are often dismissed as vacuous clich├ęs employing worn-out stereotypes. Nevertheless, the relationship of greeting cards to systems of material production is well worth studying and understanding, for the modern greeting card is the product of an industry whose values and aims seem to contradict the sentiments that most cards express. In fact, greeting cards articulate shifting forms of love and affiliation experienced by people whose lives have been shaped by the major economic changes of the late nineteenth and twentieth centuries. A Token of My Affection shows in fascinating detail how the evolution of the greeting card reveals the fundamental power of economic organization to enable and constrain experiences of longing, status, desire, social connectedness, and love and to structure and partially determine the most private, internal, and intimate of feelings. Beautifully illustrated, A Token of My Affection follows the development of the modern greeting card industry from the 1840s, as a way of recovering that most elusive of things -- the emotional subjectivity of another age. Barry Shank charts the evolution of the greeting card from an afterthought to a traditional printing and stationery business in the mid-nineteenth century to a multibillion-dollar industry a hundred years later. He explains what an industry devoted to emotional sincerity means for the lives of all Americans. Blending archival research in business history with a study of surviving artifacts and a literary analysis of a broad range of relevant texts and primary sources, Shank demonstrates the power of business to affect love and the ability of love to find its way in the marketplace of consumer society
Label
A token of my affection : business culture, Barry Shank, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [301]-313) and index
Control code
OCM1bookssib023908129
Dimensions
unknown
Extent
1 online resource (366 pages)
Governing access note
License restrictions may limit access
Isbn
9780231118798
Isbn Type
(pbk. : alk. paper)
Note
  • Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
  • Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
  • Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
  • Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other physical details
illustrations (some color)
Specific material designation
remote
System control number
(WaSeSS)ssib023908129
Label
A token of my affection : business culture, Barry Shank, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (pages [301]-313) and index
Control code
OCM1bookssib023908129
Dimensions
unknown
Extent
1 online resource (366 pages)
Governing access note
License restrictions may limit access
Isbn
9780231118798
Isbn Type
(pbk. : alk. paper)
Note
  • Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
  • Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
  • Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
  • Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Other physical details
illustrations (some color)
Specific material designation
remote
System control number
(WaSeSS)ssib023908129

Library Locations

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      38.710138 -90.311107
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