Coverart for item
The Resource Adcreep : the case against modern marketing, Mark Bartholomew, (electronic resource)

Adcreep : the case against modern marketing, Mark Bartholomew, (electronic resource)

Label
Adcreep : the case against modern marketing
Title
Adcreep
Title remainder
the case against modern marketing
Statement of responsibility
Mark Bartholomew
Creator
Subject
Language
eng
Cataloging source
CSt/DLC
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Bartholomew, Mark
Dewey number
343.7308/2
LC call number
KF1614
LC item number
.B37 2017
http://library.link/vocab/subjectName
  • Advertising laws
  • Marketing
  • Advertising
  • Marketing
Label
Adcreep : the case against modern marketing, Mark Bartholomew, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep
  • Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep
Control code
OCM1bookssj0001815775
Dimensions
unknown
Isbn
9780804795814
Isbn Type
(cloth : alk. paper)
Lccn
2016040091
Specific material designation
remote
System control number
(WaSeSS)bookssj0001815775
Label
Adcreep : the case against modern marketing, Mark Bartholomew, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep
  • Advertising on trial -- Colonizing new advertising spaces -- The new market research -- From market share to mindshare -- Sellebrity -- Stopping adcreep
Control code
OCM1bookssj0001815775
Dimensions
unknown
Isbn
9780804795814
Isbn Type
(cloth : alk. paper)
Lccn
2016040091
Specific material designation
remote
System control number
(WaSeSS)bookssj0001815775

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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