Coverart for item
The Resource Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger

Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger

Label
Ads, fads, and consumer culture : advertising's impact on American character and society
Title
Ads, fads, and consumer culture
Title remainder
advertising's impact on American character and society
Statement of responsibility
Arthur Asa Berger
Title variation
Ads, fads, & consumer culture
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1933-
http://library.link/vocab/creatorName
Berger, Arthur Asa
Dewey number
659.1/042/0973
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.B438 2004
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Popular culture
  • Consumer education
Label
Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 189-192) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next
Control code
52057975
Dimensions
23 cm
Edition
2nd ed.
Extent
xvii, 197 pages
Isbn
9780742527249
Isbn Type
(pbk. : alk. paper)
Lccn
2003008536
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Ads, fads, and consumer culture : advertising's impact on American character and society, Arthur Asa Berger
Publication
Bibliography note
Includes bibliographical references (pages 189-192) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Advertising in American society -- Consumer cultures -- Advertising and the communication process -- Running it up a flagpole to see if anyone salutes -- Sexuality and advertising -- Political advertising -- The marketing society -- Analyzing print advertisements -- Analyzing television commercials: the Macintosh "1984" commercial -- Where next
Control code
52057975
Dimensions
23 cm
Edition
2nd ed.
Extent
xvii, 197 pages
Isbn
9780742527249
Isbn Type
(pbk. : alk. paper)
Lccn
2003008536
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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