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The Resource Advertising and culture : theoretical perspectives, edited by Mary Cross

Advertising and culture : theoretical perspectives, edited by Mary Cross

Label
Advertising and culture : theoretical perspectives
Title
Advertising and culture
Title remainder
theoretical perspectives
Statement of responsibility
edited by Mary Cross
Contributor
Subject
Language
eng
Cataloging source
DLC
Dewey number
659.1/042/0973
Illustrations
illustrations
Index
index present
LC call number
HF5813.U6
LC item number
A6177 1996
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1934-
http://library.link/vocab/relatedWorkOrContributorName
Cross, Mary
http://library.link/vocab/subjectName
  • Advertising
  • Popular culture
  • Communication in marketing
Label
Advertising and culture : theoretical perspectives, edited by Mary Cross
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [125]-130) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A. Chaisson
Control code
33863491
Dimensions
24 cm
Extent
xiii, 136 pages
Isbn
9780275953515
Isbn Type
(hardcover : alk. paper)
Lccn
95026518
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Advertising and culture : theoretical perspectives, edited by Mary Cross
Publication
Bibliography note
Includes bibliographical references (pages [125]-130) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Reading television texts : the postmodern language of advertising / Mary Cross -- When foreign sells : exotica in American TV ads of the eighties and nineties / Elise Salem Manganaro -- Some versions of the pastoral : myth in advertising; advertising as myth / Martin Green -- "We bring good things to life" [and] "We're always there" : the adworld of GE / Harry Keyishian -- Love and liqueur : modernism and postmodernism in advertising and fiction / Walter Cummins -- Man has fallen and he can't get up : an essay on postmodernism and advertising / Roger Koppl -- Burroughs and advertising : fractured language, fractured time, fractured image as the universal language / Michael B. Goodman -- The selling of gender identity / Judith Waters and George Ellis -- Advertising as educator / Donald W. Jugenheimer -- The betrayal of the media / Chester St. H. Mills and Rebecca A. Chaisson
Control code
33863491
Dimensions
24 cm
Extent
xiii, 136 pages
Isbn
9780275953515
Isbn Type
(hardcover : alk. paper)
Lccn
95026518
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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