Coverart for item
The Resource Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch

Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch

Label
Advertising and promotion : an integrated marketing communications perspective
Title
Advertising and promotion
Title remainder
an integrated marketing communications perspective
Statement of responsibility
George E. Belch & Michael A. Belch
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Belch, George E.
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.B387 1998
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1951-
http://library.link/vocab/relatedWorkOrContributorName
  • Belch, Michael A
  • Belch, George E.
Series statement
Irwin/McGraw-Hill series in marketing
http://library.link/vocab/subjectName
  • Advertising
  • Sales promotion
  • Communication in marketing
  • Reclame
  • Promotie (public relations)
  • Publicité
  • Ventes
  • Communication en marketing
Label
Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch
Instantiates
Publication
Note
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995
Bibliography note
Includes bibliographical references (pages 725-743) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
37315374
Dimensions
29 cm
Edition
4th ed.
Extent
xxii, 762 pages
Isbn
9780071152075
Isbn Type
(pbk)
Lccn
97028715
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)37315374
Label
Advertising and promotion : an integrated marketing communications perspective, George E. Belch & Michael A. Belch
Publication
Note
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995
Bibliography note
Includes bibliographical references (pages 725-743) and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
37315374
Dimensions
29 cm
Edition
4th ed.
Extent
xxii, 762 pages
Isbn
9780071152075
Isbn Type
(pbk)
Lccn
97028715
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)37315374

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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