The Resource Advertising exposure, loyalty, and brand purchase : a two-stage model of choice, by Gerard J. Tellis

Advertising exposure, loyalty, and brand purchase : a two-stage model of choice, by Gerard J. Tellis

Label
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Title
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Statement of responsibility
by Gerard J. Tellis
Creator
Subject
Language
eng
Member of
Cataloging source
MIA
http://library.link/vocab/creatorDate
1950-
http://library.link/vocab/creatorName
Tellis, Gerard J.
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Report
Series volume
no. 87-105
http://library.link/vocab/subjectName
  • Consumers' preferences
  • Consumers
  • Brand choice
Label
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice, by Gerard J. Tellis
Instantiates
Publication
Note
  • "November 1987."
  • "Working paper"--Cover
Bibliography note
Includes bibliographical references (pages 25-28)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
17554216
Dimensions
28 cm
Extent
29 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1288710
Label
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice, by Gerard J. Tellis
Publication
Note
  • "November 1987."
  • "Working paper"--Cover
Bibliography note
Includes bibliographical references (pages 25-28)
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
17554216
Dimensions
28 cm
Extent
29 pages
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1288710

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...