Coverart for item
The Resource Advertising in America : the first two hundred years, Charles Goodrum and Helen Dalrymple

Advertising in America : the first two hundred years, Charles Goodrum and Helen Dalrymple

Label
Advertising in America : the first two hundred years
Title
Advertising in America
Title remainder
the first two hundred years
Statement of responsibility
Charles Goodrum and Helen Dalrymple
Creator
Contributor
Subject
Genre
Language
eng
Summary
Text and illustrations provide the history of print advertising since 1789. Also covers major corporations and their products
Cataloging source
DLC
http://library.link/vocab/creatorName
Goodrum, Charles A
Dewey number
659.1/0973
Index
index present
LC call number
HF5813.U6
LC item number
G64 1990
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Dalrymple, Helen
http://library.link/vocab/subjectName
  • Advertising
  • Reclame
  • Publicité
  • Photographie publicitaire
  • Photographie artistique
  • Anzeigenwerbung
  • Geschichte
  • Bildband
  • Werbung
  • USA
Label
Advertising in America : the first two hundred years, Charles Goodrum and Helen Dalrymple
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A short history of advertising in America - from the founding of the republic to World War I -- A short history - from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones - how do you sell a...? -- Cosmetics - how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear - selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes - advertising in the service of the community
Control code
21077146
Dimensions
31 cm
Extent
288 pages
Isbn
9780810911871
Lccn
90000130
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
(OCoLC)21077146
Label
Advertising in America : the first two hundred years, Charles Goodrum and Helen Dalrymple
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
A short history of advertising in America - from the founding of the republic to World War I -- A short history - from World War I to present -- Cereals, soap, and sex -- The great names go back so far -- The hard ones - how do you sell a...? -- Cosmetics - how to attract the opposite sex -- Faraway places with strange-sounding names -- Guilt, shame, and blame -- Art, artists, and illustrators -- The educator of new technology -- A century of cigarettes -- Lingerie, hosiery, and underwear - selling the package for the form divine -- The face of advertising -- The automobile -- Gender change -- Causes - advertising in the service of the community
Control code
21077146
Dimensions
31 cm
Extent
288 pages
Isbn
9780810911871
Lccn
90000130
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations (some color)
System control number
(OCoLC)21077146

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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