The Resource Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK
Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK
Resource Information
The item Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements"--
- Language
- eng
- Extent
- 1 online resource
- Contents
-
- 1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades
- 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades
- 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert
- 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford
- 5. Alcohol Advertising and Young People; Barrie Gunter
- 6. Advertising to Children in China; Kara Chan
- 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi
- 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen
- 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams
- 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty
- 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates
- 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert
- 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades
- Isbn
- 9781137313256
- Label
- Advertising to children : new directions, new media
- Title
- Advertising to children
- Title remainder
- new directions, new media
- Statement of responsibility
- edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK
- Subject
-
- Advertising -- Psychological aspects
- Advertising -- Psychological aspects
- Advertising and children
- Advertising and children
- BUSINESS & ECONOMICS -- Advertising & Promotion
- Barn och TV-reklam
- Barn och reklam
- Barn och reklam -- psykologiska aspekter
- Electronic books
- FAMILY & RELATIONSHIPS -- Child Development
- PSYCHOLOGY -- Developmental | Child
- SOCIAL SCIENCE -- Children's Studies
- SOCIAL SCIENCE -- Media Studies
- Television advertising and children
- Television advertising and children
- Language
- eng
- Summary
- "This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements"--
- Assigning source
- Provided by publisher
- Cataloging source
- UKPGM
- Dewey number
- 659.1083
- Index
- no index present
- LC call number
- HF5415.32
- LC item number
- .A38 2014
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/relatedWorkOrContributorName
- Blades, Mark
- http://library.link/vocab/subjectName
-
- Advertising and children
- Television advertising and children
- Advertising
- BUSINESS & ECONOMICS
- FAMILY & RELATIONSHIPS
- PSYCHOLOGY
- SOCIAL SCIENCE
- SOCIAL SCIENCE
- Advertising and children
- Advertising
- Television advertising and children
- Barn och reklam
- Barn och TV-reklam
- Barn och reklam
- Label
- Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades -- 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades -- 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert -- 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford -- 5. Alcohol Advertising and Young People; Barrie Gunter -- 6. Advertising to Children in China; Kara Chan -- 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi -- 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen -- 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams -- 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty -- 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates -- 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert -- 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades
- Control code
- 889882602
- Dimensions
- unknown
- Extent
- 1 online resource
- File format
- unknown
- Form of item
- online
- Isbn
- 9781137313256
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 409353
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)889882602
- Label
- Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades -- 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades -- 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert -- 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford -- 5. Alcohol Advertising and Young People; Barrie Gunter -- 6. Advertising to Children in China; Kara Chan -- 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi -- 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen -- 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams -- 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty -- 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates -- 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert -- 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades
- Control code
- 889882602
- Dimensions
- unknown
- Extent
- 1 online resource
- File format
- unknown
- Form of item
- online
- Isbn
- 9781137313256
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 409353
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)889882602
Subject
- Advertising -- Psychological aspects
- Advertising -- Psychological aspects
- Advertising and children
- Advertising and children
- BUSINESS & ECONOMICS -- Advertising & Promotion
- Barn och TV-reklam
- Barn och reklam
- Barn och reklam -- psykologiska aspekter
- Electronic books
- FAMILY & RELATIONSHIPS -- Child Development
- PSYCHOLOGY -- Developmental | Child
- SOCIAL SCIENCE -- Children's Studies
- SOCIAL SCIENCE -- Media Studies
- Television advertising and children
- Television advertising and children
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Advertising-to-children--new-directions-new/dUFZknIzYhc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Advertising-to-children--new-directions-new/dUFZknIzYhc/">Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
