Coverart for item
The Resource Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK

Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK

Label
Advertising to children : new directions, new media
Title
Advertising to children
Title remainder
new directions, new media
Statement of responsibility
edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK
Contributor
Editor
Subject
Genre
Language
eng
Summary
"This important source for students, researchers, advertisers and parents reviews the debates about advertising to children, and presents new information about children's understanding of advertising. Contributing authors analyse food and alcohol advertising and their effect on children and young people, and explore the point at which children can first identify advertisements and when they can understand that advertisements are persuasive messages. As well as reporting research about television advertising, this volume includes studies about advertising to children in new media, including web pages, search engines, and advergames. There is a discussion of the new ways that marketers reach children, for instance through the internet or with product placement, as well as practical explanations of how parents and educators can help children become more critical of advertisements"--
Assigning source
Provided by publisher
Cataloging source
UKPGM
Dewey number
659.1083
Index
no index present
LC call number
HF5415.32
LC item number
.A38 2014
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Blades, Mark
http://library.link/vocab/subjectName
  • Advertising and children
  • Television advertising and children
  • Advertising
  • BUSINESS & ECONOMICS
  • FAMILY & RELATIONSHIPS
  • PSYCHOLOGY
  • SOCIAL SCIENCE
  • SOCIAL SCIENCE
  • Advertising and children
  • Advertising
  • Television advertising and children
  • Barn och reklam
  • Barn och TV-reklam
  • Barn och reklam
Label
Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades -- 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades -- 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert -- 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford -- 5. Alcohol Advertising and Young People; Barrie Gunter -- 6. Advertising to Children in China; Kara Chan -- 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi -- 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen -- 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams -- 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty -- 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates -- 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert -- 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades
Control code
889882602
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781137313256
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
409353
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)889882602
Label
Advertising to children : new directions, new media, edited by Mark Blades, University of Sheffield, UK, Caroline Oates, University of Sheffield, Fran Blumberg, Fordham University, USA, Barrie Gunter, University of Leicester, UK
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Introduction; Barrie Gunter, Caroline Oates, Fran Blumberg and Mark Blades -- 2. Do Very Young Children Understand Persuasive Intent in Advertisements?; Moondore Ali and Mark Blades -- 3. The Development of Children's Scepticism about Advertising; Maria T. Chu, Mark Blades and Jane Herbert -- 4. Commercial Food Promotion to Children; Emma J. Boyland, Joanne A. Harrold, Tim C. Kirkham and Jason C.G. Halford -- 5. Alcohol Advertising and Young People; Barrie Gunter -- 6. Advertising to Children in China; Kara Chan -- 7. Parents' Beliefs about, and Attitudes to, Marketing to Children; Caroline Oates, Nicki Newman and Athanasia Tziortzi -- 8. The Family's Role in Children's Interpretation of Advertising; Moniek Buijzen -- 9. Linkages between Media Literacy and Children's and Adolescents' Susceptibility to Advertising; Fran C. Blumberg, Lauren A. Frankle, Brian Kelley and Jessica M. Williams -- 10. Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children without their Conscious Awareness; Laura Owen, Charlie Lewis and Susan Auty -- 11. Young Children's Ability to Identify Advertisements on Television, on Web Pages and on Search Engine Web Pages; Shiying Li, Megan Pickering, Moondore Ali, Mark Blades and Caroline Oates -- 12. The Influence of Advergames on Children's Consumer Choices and Behaviour; Amanda E. Staiano and Sandra L. Calvert -- 13. Conclusions; Caroline Oates, Fran Blumberg, Barrie Gunter and Mark Blades
Control code
889882602
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9781137313256
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
409353
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)889882602

Library Locations

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      38.710138 -90.311107
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