Coverart for item
The Resource Advertising to the American woman, 1900-1999, Daniel Delis Hill

Advertising to the American woman, 1900-1999, Daniel Delis Hill

Label
Advertising to the American woman, 1900-1999
Title
Advertising to the American woman, 1900-1999
Statement of responsibility
Daniel Delis Hill
Creator
Subject
Genre
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Hill, Daniel Delis
Dewey number
659.1/082/0973
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
LC call number
HF5813.U6
LC item number
H55 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Women consumers
  • Women in advertising
  • Social values
Label
Advertising to the American woman, 1900-1999, Daniel Delis Hill
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 299-311) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Marketing and magazines -- Product branding and the substitution battle -- Marketing strategies and the target customer -- Magazine advertising -- Conclusion : reaching the primary target -- 2. The advertising barrage -- Newspaper, direct mail, and collateral print media -- Broadcasting the message on radio -- Delivering the message on television -- Targeting women in cyberspace -- Conclusion : getting the message out -- 3. Home, hearth, and housekeeping -- New appliances in the kitchen -- Doing the laundry -- Easing the labor of other chores -- The queen of inventions -- Food preparation and consumerism -- Housecleaning consumables -- Conclusion : all the better to cook, clean, and care for the home -- 4. The American bride and mother -- Marketing the image of the bride -- Marketing the image of mother and child -- Conclusion : marketing images and messages for brides and mothers -- 5. The quest for beauty and health -- Marketing beauty -- Skin-deep beauty -- The promise of health -- The finishing touch : fragrance -- Conclusion : mass production and the promise of beauty and health -- 6. Fashion forward -- Fashion trends through World War I -- The highs of the twenties and lows of the thirties -- Austerity fashions of World War II -- The "new look" -- The revolutionary sixties and cynical seventies -- American fashion style since 1980 -- The bare essentials : lingerie and swimwear -- The art of fashion advertising -- Conclusion : the mass production and mass marketing of fashion -- 7. Achieving independence -- On the road to independence -- Independent thinking -- Marketing women athletes and their sports -- True independence through employment -- Conclusion : marketing to the independent woman -- 8. Teach them young -- The "little homemaker" -- The "little mother" -- The "little beauty" -- Conclusion : advertising and gender socialization -- 9. Bad habits, vices, and taboos -- Marketing and the social stigma of bad habits -- Advertising products and images of vice -- Marketing and social taboos -- Conclusion : reflecting and overturning social values with advertising -- 10. Turning the tables on men -- Marketing "male pulchritude" -- Marketing the paternal image -- Marketing male heroes -- The male body as a sex object in advertising -- Marketing and the theme of the emasculated male -- Conclusion : the objectification of men in advertising -- 11. Female icons, logos, and spokeswomen -- Contemporary female icons and obsolescence -- Branding the historical figure -- Icons of little girls -- Imaginary female characters and caricatures -- Spokeswomen and testimonials -- Conclusion : delivering the message and imprinting the image
Control code
48170824
Dimensions
29 cm
Extent
xi, 329 pages
Isbn
9780814208908
Lccn
2001052085
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Advertising to the American woman, 1900-1999, Daniel Delis Hill
Publication
Bibliography note
Includes bibliographical references (pages 299-311) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
1. Marketing and magazines -- Product branding and the substitution battle -- Marketing strategies and the target customer -- Magazine advertising -- Conclusion : reaching the primary target -- 2. The advertising barrage -- Newspaper, direct mail, and collateral print media -- Broadcasting the message on radio -- Delivering the message on television -- Targeting women in cyberspace -- Conclusion : getting the message out -- 3. Home, hearth, and housekeeping -- New appliances in the kitchen -- Doing the laundry -- Easing the labor of other chores -- The queen of inventions -- Food preparation and consumerism -- Housecleaning consumables -- Conclusion : all the better to cook, clean, and care for the home -- 4. The American bride and mother -- Marketing the image of the bride -- Marketing the image of mother and child -- Conclusion : marketing images and messages for brides and mothers -- 5. The quest for beauty and health -- Marketing beauty -- Skin-deep beauty -- The promise of health -- The finishing touch : fragrance -- Conclusion : mass production and the promise of beauty and health -- 6. Fashion forward -- Fashion trends through World War I -- The highs of the twenties and lows of the thirties -- Austerity fashions of World War II -- The "new look" -- The revolutionary sixties and cynical seventies -- American fashion style since 1980 -- The bare essentials : lingerie and swimwear -- The art of fashion advertising -- Conclusion : the mass production and mass marketing of fashion -- 7. Achieving independence -- On the road to independence -- Independent thinking -- Marketing women athletes and their sports -- True independence through employment -- Conclusion : marketing to the independent woman -- 8. Teach them young -- The "little homemaker" -- The "little mother" -- The "little beauty" -- Conclusion : advertising and gender socialization -- 9. Bad habits, vices, and taboos -- Marketing and the social stigma of bad habits -- Advertising products and images of vice -- Marketing and social taboos -- Conclusion : reflecting and overturning social values with advertising -- 10. Turning the tables on men -- Marketing "male pulchritude" -- Marketing the paternal image -- Marketing male heroes -- The male body as a sex object in advertising -- Marketing and the theme of the emasculated male -- Conclusion : the objectification of men in advertising -- 11. Female icons, logos, and spokeswomen -- Contemporary female icons and obsolescence -- Branding the historical figure -- Icons of little girls -- Imaginary female characters and caricatures -- Spokeswomen and testimonials -- Conclusion : delivering the message and imprinting the image
Control code
48170824
Dimensions
29 cm
Extent
xi, 329 pages
Isbn
9780814208908
Lccn
2001052085
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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