Coverart for item
The Resource Arguing for a general framework for mass media scholarship, W. James Potter

Arguing for a general framework for mass media scholarship, W. James Potter

Label
Arguing for a general framework for mass media scholarship
Title
Arguing for a general framework for mass media scholarship
Statement of responsibility
W. James Potter
Creator
Subject
Genre
Language
eng
Member of
Action
digitized
Cataloging source
N$T
http://library.link/vocab/creatorName
Potter, W. James
Dewey number
302.23072
Index
index present
LC call number
P91.3
LC item number
.P682 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Mass media
  • Mass media
  • SOCIAL SCIENCE
  • Mass media
  • Mass media
Label
Arguing for a general framework for mass media scholarship, W. James Potter
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 326-366) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
PART I: INTRODUCTION<br />1. Why Do We Need a General Framework?<br />2. Introduction to the General Framework<br />PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET<br />3. Media Media Organization Line of Thinking<br />4. Business Strategies<br />5. Marketing Strategies<br />6. Employment Strategies<br />PART III: EXPLAINING THE MEDIA AUDIENCES FACET<br />7. Media Audience Line of Thinking<br />8. Audience Cognitive Algorithms<br />9. Audience: Filtering Media Messages<br />10. Audience: Meaning Matching<br />11. Audience: Meaning Construction<br />PART IV: EXPLAINING THE MEDIA MESSAGES FACET<br />12. Media Message Line of Thinking<br />13. Message Formulas and Conventions -- General<br />14. Message Formulas and Conventions by Genre<br />15. Critique of Media Message Scholarship<br />PART V: EXPLAINING THE MEDIA EFFECTS FACET<br />16. Media Effects Line of Thinking<br />17. Conceptualizing Media Influence and Effects<br />18. Designing Media Effects Studies<br />PART VI: CONCLUSION<br />19. Integration of Explanations<br />
Control code
642206807
Dimensions
unknown
Extent
1 online resource (xxii, 394 pages)
File format
unknown
Form of item
online
Isbn
9781441655240
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
9781452215891
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)642206807
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Arguing for a general framework for mass media scholarship, W. James Potter
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 326-366) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
PART I: INTRODUCTION<br />1. Why Do We Need a General Framework?<br />2. Introduction to the General Framework<br />PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET<br />3. Media Media Organization Line of Thinking<br />4. Business Strategies<br />5. Marketing Strategies<br />6. Employment Strategies<br />PART III: EXPLAINING THE MEDIA AUDIENCES FACET<br />7. Media Audience Line of Thinking<br />8. Audience Cognitive Algorithms<br />9. Audience: Filtering Media Messages<br />10. Audience: Meaning Matching<br />11. Audience: Meaning Construction<br />PART IV: EXPLAINING THE MEDIA MESSAGES FACET<br />12. Media Message Line of Thinking<br />13. Message Formulas and Conventions -- General<br />14. Message Formulas and Conventions by Genre<br />15. Critique of Media Message Scholarship<br />PART V: EXPLAINING THE MEDIA EFFECTS FACET<br />16. Media Effects Line of Thinking<br />17. Conceptualizing Media Influence and Effects<br />18. Designing Media Effects Studies<br />PART VI: CONCLUSION<br />19. Integration of Explanations<br />
Control code
642206807
Dimensions
unknown
Extent
1 online resource (xxii, 394 pages)
File format
unknown
Form of item
online
Isbn
9781441655240
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
9781452215891
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)642206807
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

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