The Resource Arguing for a general framework for mass media scholarship, W. James Potter
Arguing for a general framework for mass media scholarship, W. James Potter
Resource Information
The item Arguing for a general framework for mass media scholarship, W. James Potter represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Arguing for a general framework for mass media scholarship, W. James Potter represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- 1 online resource (xxii, 394 pages)
- Contents
-
- PART I: INTRODUCTION<br />1. Why Do We Need a General Framework?<br />2. Introduction to the General Framework<br />PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET<br />3. Media Media Organization Line of Thinking<br />4. Business Strategies<br />5. Marketing Strategies<br />6. Employment Strategies<br />PART III: EXPLAINING THE MEDIA AUDIENCES FACET<br />7. Media Audience Line of Thinking<br />8. Audience Cognitive Algorithms<br />9. Audience: Filtering Media Messages<br />10. Audience: Meaning Matching<br />11. Audience: Meaning Construction<br />PART IV: EXPLAINING THE MEDIA MESSAGES FACET<br />12. Media Message Line of Thinking<br />13. Message Formulas and Conventions
- General<br />14. Message Formulas and Conventions by Genre<br />15. Critique of Media Message Scholarship<br />PART V: EXPLAINING THE MEDIA EFFECTS FACET<br />16. Media Effects Line of Thinking<br />17. Conceptualizing Media Influence and Effects<br />18. Designing Media Effects Studies<br />PART VI: CONCLUSION<br />19. Integration of Explanations<br />
- Isbn
- 9781452215891
- Label
- Arguing for a general framework for mass media scholarship
- Title
- Arguing for a general framework for mass media scholarship
- Statement of responsibility
- W. James Potter
- Language
- eng
- Action
- digitized
- Cataloging source
- N$T
- http://library.link/vocab/creatorName
- Potter, W. James
- Dewey number
- 302.23072
- Index
- index present
- LC call number
- P91.3
- LC item number
- .P682 2009eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Mass media
- Mass media
- SOCIAL SCIENCE
- Mass media
- Mass media
- Label
- Arguing for a general framework for mass media scholarship, W. James Potter
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 326-366) and indexes
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- PART I: INTRODUCTION<br />1. Why Do We Need a General Framework?<br />2. Introduction to the General Framework<br />PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET<br />3. Media Media Organization Line of Thinking<br />4. Business Strategies<br />5. Marketing Strategies<br />6. Employment Strategies<br />PART III: EXPLAINING THE MEDIA AUDIENCES FACET<br />7. Media Audience Line of Thinking<br />8. Audience Cognitive Algorithms<br />9. Audience: Filtering Media Messages<br />10. Audience: Meaning Matching<br />11. Audience: Meaning Construction<br />PART IV: EXPLAINING THE MEDIA MESSAGES FACET<br />12. Media Message Line of Thinking<br />13. Message Formulas and Conventions -- General<br />14. Message Formulas and Conventions by Genre<br />15. Critique of Media Message Scholarship<br />PART V: EXPLAINING THE MEDIA EFFECTS FACET<br />16. Media Effects Line of Thinking<br />17. Conceptualizing Media Influence and Effects<br />18. Designing Media Effects Studies<br />PART VI: CONCLUSION<br />19. Integration of Explanations<br />
- Control code
- 642206807
- Dimensions
- unknown
- Extent
- 1 online resource (xxii, 394 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781452215891
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 9781452215891
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Reproduction note
- Electronic reproduction.
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)642206807
- System details
- Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
- Label
- Arguing for a general framework for mass media scholarship, W. James Potter
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 326-366) and indexes
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- PART I: INTRODUCTION<br />1. Why Do We Need a General Framework?<br />2. Introduction to the General Framework<br />PART II: EXPLAINING THE MEDIA ORGANIZATIONS FACET<br />3. Media Media Organization Line of Thinking<br />4. Business Strategies<br />5. Marketing Strategies<br />6. Employment Strategies<br />PART III: EXPLAINING THE MEDIA AUDIENCES FACET<br />7. Media Audience Line of Thinking<br />8. Audience Cognitive Algorithms<br />9. Audience: Filtering Media Messages<br />10. Audience: Meaning Matching<br />11. Audience: Meaning Construction<br />PART IV: EXPLAINING THE MEDIA MESSAGES FACET<br />12. Media Message Line of Thinking<br />13. Message Formulas and Conventions -- General<br />14. Message Formulas and Conventions by Genre<br />15. Critique of Media Message Scholarship<br />PART V: EXPLAINING THE MEDIA EFFECTS FACET<br />16. Media Effects Line of Thinking<br />17. Conceptualizing Media Influence and Effects<br />18. Designing Media Effects Studies<br />PART VI: CONCLUSION<br />19. Integration of Explanations<br />
- Control code
- 642206807
- Dimensions
- unknown
- Extent
- 1 online resource (xxii, 394 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781452215891
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 9781452215891
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Reproduction note
- Electronic reproduction.
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)642206807
- System details
- Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Arguing-for-a-general-framework-for-mass-media/o953K3K-E-Q/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Arguing-for-a-general-framework-for-mass-media/o953K3K-E-Q/">Arguing for a general framework for mass media scholarship, W. James Potter</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Arguing for a general framework for mass media scholarship, W. James Potter
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Arguing-for-a-general-framework-for-mass-media/o953K3K-E-Q/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Arguing-for-a-general-framework-for-mass-media/o953K3K-E-Q/">Arguing for a general framework for mass media scholarship, W. James Potter</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
