Coverart for item
The Resource Ashes to ashes : America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris, Richard Kluger

Ashes to ashes : America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris, Richard Kluger

Label
Ashes to ashes : America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris
Title
Ashes to ashes
Title remainder
America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris
Statement of responsibility
Richard Kluger
Creator
Subject
Genre
Language
eng
Summary
  • Ashes to Ashes is a monumental history of the American tobacco industry: its awesome and ironic success in developing the cigarette, modern society's most widespread instrument of self-destruction, into America's most profitable consumer product: its energized, work-obsessed royal families, the Dukes and the Reynoldes, and their battling successors like the eccentric autocrat George Washington Hill and the feisty Joseph F. Cullman: its generations of entrepreneurial geniuses: its cunning business strategies and marketing dazzle: its deft political power plays: its relentless, often devious attacks on antismoking forces in science, public health, and government. And there is the weirdly symbiotic relationship of an industry geared at any cost to sell, sell, sell cigarettes, and an American public habituated to ignore all warnings and buy, buy, buy
  • Here is how the leaf that was the New World's most passionately devoured gift to the Old grew into humankind's most dangerous consumer product, employing whole rural populations, fattening tax revenues, and spawning a ring of fiercely competitive corporate superpowers; how tobacco's peerless public-relations spinners, applied their techniques to becloud the overwhelming evidence of the cigarette's lethal and addictive nature; and finally, at this historic moment in the cigarette wars, how both the besieged industry and the aroused public-health forces nationwide are maneuvering as the battle rages ever more ferociously
Cataloging source
DLC
http://library.link/vocab/creatorName
Kluger, Richard
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Smoking
  • Tobacco use
  • Cigarette industry
  • Tobacco industry
  • Smoking
  • Industry
  • Tobacco Use Disorder
  • United States
  • United States
Label
Ashes to ashes : America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris, Richard Kluger
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [768]-772) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Adoring the devil's breath -- The earth with a fence around it -- It takes the hair right off your bean -- The golden age of malarkey -- "Shall we just have a cigarette on it?" -- The filter tip and other placebos -- The anguish of the Russian count -- Grand inquisitors -- Marlboro mirage -- Three-ton dog on the prowl -- Stroking the sow's ear -- Let there be light -- Breeding a one-fanged rattler -- The heights of arrogance -- The calling of Philip Morris -- Of dragonslayers and pond scum -- Chow lines -- Melancholy Rose -- Smooth characters -- Blowing smoke
Control code
33207527
Dimensions
25 cm
Edition
1st ed.
Extent
xix, 807 pages
Isbn
9780394570761
Lccn
95042103
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Ashes to ashes : America's hundred-year cigarette war, the public health, and the unabashed triumph of Philip Morris, Richard Kluger
Publication
Bibliography note
Includes bibliographical references (pages [768]-772) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Adoring the devil's breath -- The earth with a fence around it -- It takes the hair right off your bean -- The golden age of malarkey -- "Shall we just have a cigarette on it?" -- The filter tip and other placebos -- The anguish of the Russian count -- Grand inquisitors -- Marlboro mirage -- Three-ton dog on the prowl -- Stroking the sow's ear -- Let there be light -- Breeding a one-fanged rattler -- The heights of arrogance -- The calling of Philip Morris -- Of dragonslayers and pond scum -- Chow lines -- Melancholy Rose -- Smooth characters -- Blowing smoke
Control code
33207527
Dimensions
25 cm
Edition
1st ed.
Extent
xix, 807 pages
Isbn
9780394570761
Lccn
95042103
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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