The Resource Assessing the predictability of election victory from a functional theory perspective, by Jayne R. Henson, (electronic resource)

Assessing the predictability of election victory from a functional theory perspective, by Jayne R. Henson, (electronic resource)

Label
Assessing the predictability of election victory from a functional theory perspective
Title
Assessing the predictability of election victory from a functional theory perspective
Statement of responsibility
by Jayne R. Henson
Creator
Contributor
Thesis advisor
Subject
Genre
Language
eng
Summary
This investigation utilized the Functional Theory of Campaign Discourse (Benoit, 2007) and previous content analyses of television advertisements to determine whether candidate function (positive and negative statements) and topic (policy/character) emphasis influenced election results and shifts in candidate preference. The first study demonstrated that Presidential and Senate candidate messages influenced general election results over and above that explained by incumbency and competitiveness. Gubernatorial and Senate candidate messages also influenced election results in primary competitions. The second study was a time series analysis of advertisements provided by the Wisconsin Ad study from the 2004 presidential general election and participant reports of vote intention obtained from ANES panel data. Separate time series were constructed for Kerry and Bush's average percentage of acclaims (positive statements) and policy emphasis in all ads run during the general season. Both Kerry's message series influence variation; however, neither of Bush's message strategies affected candidate preference
Cataloging source
MUU
http://library.link/vocab/creatorDate
1979-
http://library.link/vocab/creatorName
Henson, Jayne R.
Degree
Ph. D.
Dissertation year
2010.
Granting institution
University of Missouri--Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Benoit, William L.
http://library.link/vocab/subjectName
  • Communication in politics
  • Political campaigns
  • Mass media
  • Presidential candidates
  • Rhetoric
  • Speeches, addresses, etc., American
Target audience
specialized
Label
Assessing the predictability of election victory from a functional theory perspective, by Jayne R. Henson, (electronic resource)
Instantiates
Publication
Note
  • Title from PDF of title page (University of Missouri--Columbia, viewed on October 21, 2010)
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Dissertation advisor: Dr. William L. Benoit
  • Vita
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
733778012
Extent
1 online resource (xi, 159 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
MU: Access is limited to the campuses of the University of Missouri - Columbia.
Other physical details
illustrations (some color).
Specific material designation
remote
System control number
(OCoLC)733778012
Label
Assessing the predictability of election victory from a functional theory perspective, by Jayne R. Henson, (electronic resource)
Publication
Note
  • Title from PDF of title page (University of Missouri--Columbia, viewed on October 21, 2010)
  • The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file
  • Dissertation advisor: Dr. William L. Benoit
  • Vita
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
733778012
Extent
1 online resource (xi, 159 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
MU: Access is limited to the campuses of the University of Missouri - Columbia.
Other physical details
illustrations (some color).
Specific material designation
remote
System control number
(OCoLC)733778012

Library Locations

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      38.710138 -90.311107
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