Coverart for item
The Resource Bandwagon effects in high-technology industries, Jeffrey H. Rohlfs

Bandwagon effects in high-technology industries, Jeffrey H. Rohlfs

Label
Bandwagon effects in high-technology industries
Title
Bandwagon effects in high-technology industries
Statement of responsibility
Jeffrey H. Rohlfs
Creator
Subject
Genre
Language
eng
Summary
Economists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book, Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet
Cataloging source
N$T
http://library.link/vocab/creatorName
Rohlfs, Jeffrey H
Dewey number
338.4/762/000973
Illustrations
illustrations
Index
index present
LC call number
HC110.H53
LC item number
R64 2001eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • High technology industries
  • BUSINESS & ECONOMICS
  • High technology industries
  • United States
  • Hoogwaardige technologie
  • Bedrijfstakken
  • Verenigde Staten
Label
Bandwagon effects in high-technology industries, Jeffrey H. Rohlfs
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 241-246) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
51958839
Dimensions
unknown
Extent
1 online resource (xiv, 256 pages)
Form of item
online
Isbn
9780585436128
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 1509
  • 9780262256889
Specific material designation
remote
System control number
(OCoLC)51958839
Label
Bandwagon effects in high-technology industries, Jeffrey H. Rohlfs
Publication
Bibliography note
Includes bibliographical references (pages 241-246) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
51958839
Dimensions
unknown
Extent
1 online resource (xiv, 256 pages)
Form of item
online
Isbn
9780585436128
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • 1509
  • 9780262256889
Specific material designation
remote
System control number
(OCoLC)51958839

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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