Coverart for item
The Resource Brand anarchy : managing corporate reputation, Steve Earl and Stephen Waddington, (electronic resource)

Brand anarchy : managing corporate reputation, Steve Earl and Stephen Waddington, (electronic resource)

Label
Brand anarchy : managing corporate reputation
Title
Brand anarchy
Title remainder
managing corporate reputation
Statement of responsibility
Steve Earl and Stephen Waddington
Creator
Contributor
Subject
Language
eng
Summary
Annotation:
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Earl, Steve
LC call number
HD69.B7
LC item number
E27 2012eb
http://library.link/vocab/relatedWorkOrContributorName
  • Waddington, Stephen
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Brand name products
  • Product management
  • Corporate image
Summary expansion
Organisations of all types and sizes protect their reputations fiercely, but what can they do when things get out of control? How can they cope with the challenges of new media? This plain-speaking, shrewd book is a survival guide for anyone concerned what others think or say about them
Label
Brand anarchy : managing corporate reputation, Steve Earl and Stephen Waddington, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000632824
Dimensions
unknown
Extent
xvi, 256 p.
Governing access note
License restrictions may limit access
Isbn
9781408159699
Isbn Type
(e-book)
Specific material designation
remote
System control number
(WaSeSS)ssj0000632824
Label
Brand anarchy : managing corporate reputation, Steve Earl and Stephen Waddington, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000632824
Dimensions
unknown
Extent
xvi, 256 p.
Governing access note
License restrictions may limit access
Isbn
9781408159699
Isbn Type
(e-book)
Specific material designation
remote
System control number
(WaSeSS)ssj0000632824

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...