Coverart for item
The Resource Brand loyalty : measurement and management, Jacob Jacoby, Robert W. Chestnut

Brand loyalty : measurement and management, Jacob Jacoby, Robert W. Chestnut

Label
Brand loyalty : measurement and management
Title
Brand loyalty
Title remainder
measurement and management
Statement of responsibility
Jacob Jacoby, Robert W. Chestnut
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Jacoby, Jacob
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Chestnut, Robert W
Series statement
Wiley series on marketing management
http://library.link/vocab/subjectName
Brand choice
Label
Brand loyalty : measurement and management, Jacob Jacoby, Robert W. Chestnut
Instantiates
Publication
Note
  • "A Ronald Press publication."
  • Includes indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
4194510
Dimensions
22 cm
Extent
xiv, 157 pages
Isbn
9780471028451
Lccn
77028660
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)142870
Label
Brand loyalty : measurement and management, Jacob Jacoby, Robert W. Chestnut
Publication
Note
  • "A Ronald Press publication."
  • Includes indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
4194510
Dimensions
22 cm
Extent
xiv, 157 pages
Isbn
9780471028451
Lccn
77028660
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)142870

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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