Coverart for item
The Resource Brand rewired : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe, (electronic resource)

Brand rewired : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe, (electronic resource)

Label
Brand rewired : connecting intellectual property, branding, and creativity strategy
Title
Brand rewired
Title remainder
connecting intellectual property, branding, and creativity strategy
Statement of responsibility
Anne H. Chasser, Jennifer C. Wolfe
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Chasser, Anne H
Dewey number
658.8/27
LC call number
HF5415.15
LC item number
.C46 2010
http://library.link/vocab/relatedWorkOrContributorName
Wolfe, Jennifer C
http://library.link/vocab/subjectName
  • Product management
  • Branding (Marketing)
  • Intellectual property
  • Strategic planning
Label
Brand rewired : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000413131
Dimensions
24 cm.
Dimensions
unknown
Extent
xvi, 224 p.
Governing access note
License restrictions may limit access
Isbn
9780470575420
Isbn Type
(cloth/website)
Lccn
2010003828
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000413131
Label
Brand rewired : connecting intellectual property, branding, and creativity strategy, Anne H. Chasser, Jennifer C. Wolfe, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000413131
Dimensions
24 cm.
Dimensions
unknown
Extent
xvi, 224 p.
Governing access note
License restrictions may limit access
Isbn
9780470575420
Isbn Type
(cloth/website)
Lccn
2010003828
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000413131

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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