Coverart for item
The Resource Brand society : how brands transform management and lifestyle, Martin Kornberger

Brand society : how brands transform management and lifestyle, Martin Kornberger

Label
Brand society : how brands transform management and lifestyle
Title
Brand society
Title remainder
how brands transform management and lifestyle
Statement of responsibility
Martin Kornberger
Title variation
How brands transform management and lifestyle
Creator
Author
Subject
Genre
Language
eng
Summary
"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher
Cataloging source
MERUC
http://library.link/vocab/creatorDate
1974-
http://library.link/vocab/creatorName
Kornberger, Martin
Dewey number
658.8/27
Index
index present
Language note
English
LC call number
HD69.B7
LC item number
K66 2010 ebook
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • catalogs
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Popular culture
  • BUSINESS & ECONOMICS
  • Brand name products
  • Brand name products
  • Popular culture
  • Markenartikel
  • Markenpolitik
  • Lebensstil
Label
Brand society : how brands transform management and lifestyle, Martin Kornberger
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 273-291) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics
Control code
647087680
Dimensions
unknown
Extent
1 online resource (xx, 308 pages)
File format
one file format
Form of item
online
Isbn
9780511802881
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
256069
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)647087680
Label
Brand society : how brands transform management and lifestyle, Martin Kornberger
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 273-291) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics
Control code
647087680
Dimensions
unknown
Extent
1 online resource (xx, 308 pages)
File format
one file format
Form of item
online
Isbn
9780511802881
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
256069
Quality assurance targets
unknown
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)647087680

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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