The Resource Brand society : how brands transform management and lifestyle, Martin Kornberger
Brand society : how brands transform management and lifestyle, Martin Kornberger
Resource Information
The item Brand society : how brands transform management and lifestyle, Martin Kornberger represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Brand society : how brands transform management and lifestyle, Martin Kornberger represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher
- Language
- eng
- Extent
- 1 online resource (xx, 308 pages)
- Contents
-
- Brands and branding
- Introduction: The brand society
- Making sense of brands
- The making of brands
- How brands transform management
- Identity
- Culture
- Innovation
- How brands transform lifestyle
- Politics
- Ethics
- Aesthetics
- Isbn
- 9780511802881
- Label
- Brand society : how brands transform management and lifestyle
- Title
- Brand society
- Title remainder
- how brands transform management and lifestyle
- Statement of responsibility
- Martin Kornberger
- Title variation
- How brands transform management and lifestyle
- Language
- eng
- Summary
- "Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher
- Cataloging source
- MERUC
- http://library.link/vocab/creatorDate
- 1974-
- http://library.link/vocab/creatorName
- Kornberger, Martin
- Dewey number
- 658.8/27
- Index
- index present
- Language note
- English
- LC call number
- HD69.B7
- LC item number
- K66 2010 ebook
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- catalogs
- http://library.link/vocab/subjectName
-
- Brand name products
- Brand name products
- Popular culture
- BUSINESS & ECONOMICS
- Brand name products
- Brand name products
- Popular culture
- Markenartikel
- Markenpolitik
- Lebensstil
- Label
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 273-291) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics
- Control code
- 647087680
- Dimensions
- unknown
- Extent
- 1 online resource (xx, 308 pages)
- File format
- one file format
- Form of item
- online
- Isbn
- 9780511802881
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 256069
- Quality assurance targets
- unknown
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)647087680
- Label
- Brand society : how brands transform management and lifestyle, Martin Kornberger
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 273-291) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Brands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics
- Control code
- 647087680
- Dimensions
- unknown
- Extent
- 1 online resource (xx, 308 pages)
- File format
- one file format
- Form of item
- online
- Isbn
- 9780511802881
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- http://library.link/vocab/ext/overdrive/overdriveId
- 256069
- Quality assurance targets
- unknown
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)647087680
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Brand-society--how-brands-transform-management/tVn5EzVBvW4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Brand-society--how-brands-transform-management/tVn5EzVBvW4/">Brand society : how brands transform management and lifestyle, Martin Kornberger</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
