The Resource Branded beauty : how marketing changed the way we look, Mark Tungate
Branded beauty : how marketing changed the way we look, Mark Tungate
Resource Information
The item Branded beauty : how marketing changed the way we look, Mark Tungate represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Branded beauty : how marketing changed the way we look, Mark Tungate represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business
- Language
- eng
- Extent
- 1 online resource (x, 278 pages)
- Contents
-
- Chasing Cleopatra
- The glamour professionals
- Out come the talons
- The beauty queen of Corona
- The French beauty factory
- Giants in the bathroom
- The Stardust factor
- The five percent solution
- The lure of luxury
- How to launch a cream
- The quest for eternal youth
- Beauty goes global
- A face in the crowd : finding a niche
- Beauty from shelf to street
- Digital beauty
- Under the knife
- The new male order
- Ethical, organic, and sustainable
- The needle artists
- The future of beauty
- Isbn
- 9780749461829
- Label
- Branded beauty : how marketing changed the way we look
- Title
- Branded beauty
- Title remainder
- how marketing changed the way we look
- Statement of responsibility
- Mark Tungate
- Subject
-
- Advertising -- Cosmetics
- BUSINESS & ECONOMICS -- Commerce
- BUSINESS & ECONOMICS -- Marketing | General
- BUSINESS & ECONOMICS -- Sales & Selling | General
- Branding (Marketing)
- Branding (Marketing)
- Cosmetics industry
- Electronic books
- Kosmetikindustrie
- Markenname
- Werbung
- Cosmetics industry
- Advertising -- Cosmetics
- Language
- eng
- Summary
- Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business
- Cataloging source
- N$T
- http://library.link/vocab/creatorDate
- 1967-
- http://library.link/vocab/creatorName
- Tungate, Mark
- Dewey number
- 381/.4566855
- Index
- index present
- LC call number
- HD9970.5.C672
- LC item number
- T86 2011eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Cosmetics industry
- Branding (Marketing)
- Advertising
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Advertising
- Branding (Marketing)
- Cosmetics industry
- Kosmetikindustrie
- Markenname
- Werbung
- Label
- Branded beauty : how marketing changed the way we look, Mark Tungate
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 257-258) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
- Control code
- 759946802
- Dimensions
- unknown
- Extent
- 1 online resource (x, 278 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780749461829
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613286390
- http://library.link/vocab/ext/overdrive/overdriveId
-
- 328639
- f8c187a2-1806-43fd-b0b7-ff830c16444b
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)759946802
- Label
- Branded beauty : how marketing changed the way we look, Mark Tungate
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 257-258) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
- Control code
- 759946802
- Dimensions
- unknown
- Extent
- 1 online resource (x, 278 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9780749461829
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9786613286390
- http://library.link/vocab/ext/overdrive/overdriveId
-
- 328639
- f8c187a2-1806-43fd-b0b7-ff830c16444b
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)759946802
Subject
- Advertising -- Cosmetics
- BUSINESS & ECONOMICS -- Commerce
- BUSINESS & ECONOMICS -- Marketing | General
- BUSINESS & ECONOMICS -- Sales & Selling | General
- Branding (Marketing)
- Branding (Marketing)
- Cosmetics industry
- Electronic books
- Kosmetikindustrie
- Markenname
- Werbung
- Cosmetics industry
- Advertising -- Cosmetics
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Branded-beauty--how-marketing-changed-the-way-we/QEglUgA5XrM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Branded-beauty--how-marketing-changed-the-way-we/QEglUgA5XrM/">Branded beauty : how marketing changed the way we look, Mark Tungate</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
