Coverart for item
The Resource Branded beauty : how marketing changed the way we look, Mark Tungate

Branded beauty : how marketing changed the way we look, Mark Tungate

Label
Branded beauty : how marketing changed the way we look
Title
Branded beauty
Title remainder
how marketing changed the way we look
Statement of responsibility
Mark Tungate
Creator
Author
Subject
Language
eng
Summary
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business
Member of
Cataloging source
N$T
http://library.link/vocab/creatorDate
1967-
http://library.link/vocab/creatorName
Tungate, Mark
Dewey number
381/.4566855
Index
index present
LC call number
HD9970.5.C672
LC item number
T86 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Cosmetics industry
  • Branding (Marketing)
  • Advertising
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Advertising
  • Branding (Marketing)
  • Cosmetics industry
  • Kosmetikindustrie
  • Markenname
  • Werbung
Label
Branded beauty : how marketing changed the way we look, Mark Tungate
Instantiates
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 257-258) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
Control code
759946802
Dimensions
unknown
Extent
1 online resource (x, 278 pages)
File format
unknown
Form of item
online
Isbn
9780749461829
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613286390
http://library.link/vocab/ext/overdrive/overdriveId
  • 328639
  • f8c187a2-1806-43fd-b0b7-ff830c16444b
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)759946802
Label
Branded beauty : how marketing changed the way we look, Mark Tungate
Publication
Copyright
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 257-258) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty
Control code
759946802
Dimensions
unknown
Extent
1 online resource (x, 278 pages)
File format
unknown
Form of item
online
Isbn
9780749461829
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
9786613286390
http://library.link/vocab/ext/overdrive/overdriveId
  • 328639
  • f8c187a2-1806-43fd-b0b7-ff830c16444b
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)759946802

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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