Coverart for item
The Resource Branded customer service : the new competitive edge, by Janelle Barlow and Paul Stewart, (electronic resource)

Branded customer service : the new competitive edge, by Janelle Barlow and Paul Stewart, (electronic resource)

Label
Branded customer service : the new competitive edge
Title
Branded customer service
Title remainder
the new competitive edge
Statement of responsibility
by Janelle Barlow and Paul Stewart
Creator
Contributor
Subject
Language
eng
Summary
Annotation:
Cataloging source
CaPaEBR
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Barlow, Janelle
LC call number
HF5415.5
LC item number
.B3667 2006eb
http://library.link/vocab/relatedWorkOrContributorName
  • Stewart, Paul
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Customer services
  • Business names
  • Brand name products
Summary expansion
Branded Customer Service breaks new ground with an assertion that brand equity is built not just through advertising and public relations, but also through the human exchange of customer service. Customer relations experts Janelle Barlow and Paul Stewart have a passion for branding and explain in practical terms how to take a defined, recognizable brand position and then make it live through delivery of service. Challenges to consistency are discussed, as well as the internal promotion of brands, the reinforcement of brands through staff and customer interactions, and how to link brands to selling styles and messages
Label
Branded customer service : the new competitive edge, by Janelle Barlow and Paul Stewart, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000335358
Dimensions
unknown
Extent
xii, 259 p.
Governing access note
License restrictions may limit access
Isbn
9781576752982
Specific material designation
remote
System control number
(WaSeSS)ssj0000335358
Label
Branded customer service : the new competitive edge, by Janelle Barlow and Paul Stewart, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000335358
Dimensions
unknown
Extent
xii, 259 p.
Governing access note
License restrictions may limit access
Isbn
9781576752982
Specific material designation
remote
System control number
(WaSeSS)ssj0000335358

Library Locations

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      38.710138 -90.311107
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