Coverart for item
The Resource Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu

Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu

Label
Branded entertainment : product placement & brand strategy in the entertainment business
Title
Branded entertainment
Title remainder
product placement & brand strategy in the entertainment business
Statement of responsibility
Jean-Marc Lehu
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Lehu, Jean-Marc
Dewey number
791.4068/8
Illustrations
illustrations
Index
index present
LC call number
HF6146.P78
LC item number
L43 2007
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Product placement in mass media
  • Product management
Label
Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management
Control code
80460937
Dimensions
24 cm
Extent
ix, 266 pages
Isbn
9780749449407
Lccn
2007003323
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)80460937
Label
Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management
Control code
80460937
Dimensions
24 cm
Extent
ix, 266 pages
Isbn
9780749449407
Lccn
2007003323
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)80460937

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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