The Resource Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu
Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu
Resource Information
The item Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- ix, 266 pages
- Contents
-
- Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising
- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé
- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities
- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management
- Isbn
- 9780749449407
- Label
- Branded entertainment : product placement & brand strategy in the entertainment business
- Title
- Branded entertainment
- Title remainder
- product placement & brand strategy in the entertainment business
- Statement of responsibility
- Jean-Marc Lehu
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Lehu, Jean-Marc
- Dewey number
- 791.4068/8
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF6146.P78
- LC item number
- L43 2007
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Product placement in mass media
- Product management
- Label
- Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management
- Control code
- 80460937
- Dimensions
- 24 cm
- Extent
- ix, 266 pages
- Isbn
- 9780749449407
- Lccn
- 2007003323
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)80460937
- Label
- Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Origins of and reasons for product placement. History of product placement in the cinema ; Films under a necessary advertising influence ; The useful association of cinema and advertising -- Advantages and methods of the use of product placements. Product placement : a competitive means of communication ; Professional recommendations for effective placements ; Respect for a legal framework and the desire for ethical practice ; The expert opinion : Jean-Patrick Flandé -- Branded entertainment in all its forms. Using all available vectors ; Controlling further opportunities -- Brand integration. Stage direction of brands in the twenty-first century ; Towards a new strategic brand management
- Control code
- 80460937
- Dimensions
- 24 cm
- Extent
- ix, 266 pages
- Isbn
- 9780749449407
- Lccn
- 2007003323
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- illustrations
- System control number
- (OCoLC)80460937
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Branded-entertainment--product-placement--brand/5mBaqq7NQ2w/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Branded-entertainment--product-placement--brand/5mBaqq7NQ2w/">Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Branded-entertainment--product-placement--brand/5mBaqq7NQ2w/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Branded-entertainment--product-placement--brand/5mBaqq7NQ2w/">Branded entertainment : product placement & brand strategy in the entertainment business, Jean-Marc Lehu</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
