Coverart for item
The Resource Branding New York : how a city in crisis was sold to the world, by Miriam Greenberg

Branding New York : how a city in crisis was sold to the world, by Miriam Greenberg

Label
Branding New York : how a city in crisis was sold to the world
Title
Branding New York
Title remainder
how a city in crisis was sold to the world
Statement of responsibility
by Miriam Greenberg
Creator
Subject
Genre
Language
eng
Summary
Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. It shows that the branding of New York was not simply a marketing tool; rather it was a political strategy
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Greenberg, Miriam
Dewey number
659.19/97491
Illustrations
illustrations
Index
index present
LC call number
HF5827.6
LC item number
.G74 2009eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Cultural spaces series
http://library.link/vocab/subjectName
  • Corrective advertising
  • Advocacy advertising
  • Mass media and business
  • New York (N.Y.)
  • New York (N.Y.)
  • BUSINESS & ECONOMICS
  • Advocacy advertising
  • Corrective advertising
  • Mass media and business
  • Press coverage
  • Public relations
  • New York (State)
  • Citymarketing
  • Beeldvorming
  • Public relations
  • New York (stad)
Label
Branding New York : how a city in crisis was sold to the world, by Miriam Greenberg
Instantiates
Publication
Note
Title from PDF title page (viewed Oct. 2, 2009)
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 307-316) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city
Control code
444496528
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780203931974
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)444496528
Label
Branding New York : how a city in crisis was sold to the world, by Miriam Greenberg
Publication
Note
Title from PDF title page (viewed Oct. 2, 2009)
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 307-316) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Prologue: from the standpoint of the out-of-towner -- Branding and the neoliberal city -- It's a small world after all: image crisis and the end of New York City boosterism -- Style and power: the common sense of New York magazine -- Selling the city in crisis: corporate exodus and the Big Apple campaign -- Welcome to Fear City -- From Big Apple to the Summer of Sam -- Purging New York through I [heart symbol] NY -- New York City as a symbol of neoliberalism -- Epilogue: re-branding the wounded city
Control code
444496528
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780203931974
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)444496528

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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