Coverart for item
The Resource Building a marketing plan : a complete guide, Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar, (electronic resource)

Building a marketing plan : a complete guide, Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar, (electronic resource)

Label
Building a marketing plan : a complete guide
Title
Building a marketing plan
Title remainder
a complete guide
Statement of responsibility
Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar
Creator
Contributor
Subject
Language
eng
Summary
  • In any journey, if you don't know where you are going, how will you know when you get there? Equally, if you don't have a focus and direction for your organization, which is underpinned by realistic, actionable, measurable, marketing objectives and a good idea of how to achieve those objectives, then how can you grow your business and achieve long- term profitability? This book aims to provide a comprehensive, holistic, and practical framework for the essential business process of marketing planning. It is targeted toward students of marketing and business practitioners-- marketers and nonmarketers alike-- and draws together elements of theoretical concepts, strategic thinking processes, latest research findings, and marketing applications in a straightforward, logical manner
  • Annotation
Related
Member of
Cataloging source
CaBNVSL
http://library.link/vocab/creatorName
Wong, Ho Yin
Dewey number
658.8
LC call number
HF5415.13
LC item number
.W653 2011
http://library.link/vocab/relatedWorkOrContributorName
  • Radel, Kylie
  • Ramsaran-Fowdar, Roshnee
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
Marketing
Summary expansion
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. De
Label
Building a marketing plan : a complete guide, Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 201-212) and index
Contents
List of illustrations -- Foreword -- Acknowledgments -- 1. Introduction to marketing planning -- 2. The situation analysis -- 3. Analyzing the target market, part 1, marketing research -- 4. Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- 5. Marketing objectives and strategy formulation -- 6. Planning for products and brands -- 7. Planning for pricing -- 8. Planning for integrated marketing communications -- 9. Planning for distribution channels and market logistics -- 10. Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example -- Notes -- References -- Index
Control code
OCM1bookssj0000507411
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (xiv, 221 pages)
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606491607
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606491607
Other physical details
digital file.
Publisher number
2
Specific material designation
remote
System control number
(WaSeSS)ssj0000507411
Label
Building a marketing plan : a complete guide, Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 201-212) and index
Contents
List of illustrations -- Foreword -- Acknowledgments -- 1. Introduction to marketing planning -- 2. The situation analysis -- 3. Analyzing the target market, part 1, marketing research -- 4. Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- 5. Marketing objectives and strategy formulation -- 6. Planning for products and brands -- 7. Planning for pricing -- 8. Planning for integrated marketing communications -- 9. Planning for distribution channels and market logistics -- 10. Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example -- Notes -- References -- Index
Control code
OCM1bookssj0000507411
Dimensions
unknown
Edition
1st ed.
Extent
1 electronic text (xiv, 221 pages)
Governing access note
Access restricted to authorized users and institutions
Isbn
9781606491607
Isbn Type
(electronic bk.)
Other control number
10.4128/9781606491607
Other physical details
digital file.
Publisher number
2
Specific material designation
remote
System control number
(WaSeSS)ssj0000507411

Library Locations

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      38.710138 -90.311107
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