Coverart for item
The Resource Campaign communication and political marketing, Philippe J. Maarek

Campaign communication and political marketing, Philippe J. Maarek

Label
Campaign communication and political marketing
Title
Campaign communication and political marketing
Statement of responsibility
Philippe J. Maarek
Creator
Subject
Language
eng
Summary
"Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country. Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more. Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy. Analyses the impact of digital media and 24/7 news cycle on campaign conduct."--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Maarek, Philippe J
Dewey number
324.7/30973
Illustrations
illustrations
Index
index present
LC call number
JK2281
LC item number
.M33 2011
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Political campaigns
  • Communication in politics
  • Marketing
  • United States
  • Obama, Barack
  • LANGUAGE ARTS & DISCIPLINES / Communication Studies
  • Marketing
  • Wahlkampf
Label
Campaign communication and political marketing, Philippe J. Maarek
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Birth and rise of political marketing in the United States -- Political marketing: a global approach -- The means of analysis and information -- The traditional tools -- Audiovisual tools -- Direct marketing methods -- The growing importance of the Internet -- Structure and organization of the campaign -- The particularities of local campaigns -- Conclusion: how to use this book... -- Appendices. 1: Memorandum of understanding between the Bush and Kerry campaigns for the 2004 televised debates (extract) -- 2: Internet "final rules" decided by the Federal Elections Commission, March 27, 2006
Control code
663445407
Dimensions
26 cm
Extent
xiv, 268 pages
Isbn
9781444332353
Isbn Type
(paperback)
Lccn
2011001825
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
100552571
Other physical details
illustrations
System control number
(OCoLC)663445407
Label
Campaign communication and political marketing, Philippe J. Maarek
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Birth and rise of political marketing in the United States -- Political marketing: a global approach -- The means of analysis and information -- The traditional tools -- Audiovisual tools -- Direct marketing methods -- The growing importance of the Internet -- Structure and organization of the campaign -- The particularities of local campaigns -- Conclusion: how to use this book... -- Appendices. 1: Memorandum of understanding between the Bush and Kerry campaigns for the 2004 televised debates (extract) -- 2: Internet "final rules" decided by the Federal Elections Commission, March 27, 2006
Control code
663445407
Dimensions
26 cm
Extent
xiv, 268 pages
Isbn
9781444332353
Isbn Type
(paperback)
Lccn
2011001825
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
100552571
Other physical details
illustrations
System control number
(OCoLC)663445407

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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