Coverart for item
The Resource "Capitalist realism" in Africa : realities and myths in advertising, authored by Emmanuel C. Elozie, (electronic resource)

"Capitalist realism" in Africa : realities and myths in advertising, authored by Emmanuel C. Elozie, (electronic resource)

Label
"Capitalist realism" in Africa : realities and myths in advertising
Title
"Capitalist realism" in Africa
Title remainder
realities and myths in advertising
Statement of responsibility
authored by Emmanuel C. Elozie
Creator
Subject
Language
eng
Summary
Annotation:
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Alozie, Emmanuel C
Dewey number
659.1
LC call number
HF5823
LC item number
.A46 2014eb
http://library.link/vocab/subjectName
  • Advertising
  • Small business
Summary expansion
"Capitalist Realism" in Africa: Realities and Myths in Advertising is a multifaceted analysis of the role of advertising in the national development of Nigeria, and by extension, other African Nations. The book examines the unique political, cultural and religious systems that create the context for advertising in African countries and describes the unique historical, social, economic, communication and political context within which the practice of advertising takes place.Since the end of the Cold War, several African nations (or emerging countries) have undertaken concrete efforts to reform their political, social, and economic institutions as they strive to join the global economy and improve the socioeconomic conditions of their citizens. To achieve these goals, administrators have relied on various forms of mass media - including advertising - to promote these reforms and socioeconomic development. Despite some unique challenges and opportunities as well as controversies surrounding the role of advertising in developing economies, advertising literature relevant to African countries remains in a blind spot."Capitalist Realism" in Africa: Realities and Myths in Advertising bridges this gap by offering an in-depth analysis of advertising in an area of the world that has been largely neglected and provides a ground for generating a discussion about the practice of advertising in an African context
Label
"Capitalist realism" in Africa : realities and myths in advertising, authored by Emmanuel C. Elozie, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssib022647291
Dimensions
unknown
Extent
1 online resource (111 pages)
Governing access note
License restrictions may limit access
Isbn
9781608059775
Note
  • Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
  • Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
  • Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssib022647291
Label
"Capitalist realism" in Africa : realities and myths in advertising, authored by Emmanuel C. Elozie, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssib022647291
Dimensions
unknown
Extent
1 online resource (111 pages)
Governing access note
License restrictions may limit access
Isbn
9781608059775
Note
  • Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
  • Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
  • Electronic reproduction. Palo Alto, Calif. : ebrary, 2015. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssib022647291

Library Locations

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      38.710138 -90.311107
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