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The Resource Citizen Coors : an American dynasty, Dan Baum

Citizen Coors : an American dynasty, Dan Baum

Label
Citizen Coors : an American dynasty
Title
Citizen Coors
Title remainder
an American dynasty
Statement of responsibility
Dan Baum
Creator
Subject
Language
eng
Summary
"Citizen Coors is the saga of an American dynasty. From the moment the destitute Prussian Adolph Coors stows away on a Baltimore-bound ship in 1868 to the worldwide expansion of the billion-dollar Coors Brewing Company, Citizen Coors is a headlong American tale of triumph over bare-knuckle competition. The Coors family does it the old-fashioned way, through fearsome devotion to product, rejection of modern marketing, and refusing to borrow so much as a nickel." "But the family almost rides its principles into the ground. "Nobody will ever choose a beer on the basis of a thirty-second ad," Bill Coors is fond of saying at a time when his two main competitors, Anheuser-Busch and Miller, are spending upward of a billion dollars a year on ads. He won't even allow a ring-pull can." "The brewery's decline and recovery are dizzying. But Citizen Coors is more than a business story. Citizen Coors is finally a chronicle of how America was shaped politically in the last three decades of the twentieth century. For along with the Coors family's adherence to handshake integrity and old-world craft came some less roseate ideals from the nineteenth century: that disparity of wealth is proper, that government efforts to achieve social equality are illegitimate, that the Bible is the rule book for intimate conduct, and that capital must never bow to labor. The Coors family forever changed the American political landscape by creating the Heritage Foundation and a right-wing TV network, by financing the conservative shift in Congress, and by being early backers of a politically ambitious B-movie actor named Ronald Reagan." "Based on more than 150 interviews, Citizen Coors serves up a powerful cocktail of beer and politics. Dan Baum captures in this narrative the genius, eccentricity, and tragic weaknesses of the remarkable Coors family."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorName
Baum, Dan
Dewey number
338.7/66342/0973
Illustrations
  • illustrations
  • plates
Index
index present
LC call number
HD9397.U54
LC item number
C667 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Coors Brewing Company
  • Coors family
  • Beer industry
  • Brewing industry
Label
Citizen Coors : an American dynasty, Dan Baum
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 354-357) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
41516423
Dimensions
25 cm
Edition
1st ed.
Extent
xiii, 367 pages, 8 unnumbered pages of plates
Isbn
9780688154486
Lccn
99016830
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Citizen Coors : an American dynasty, Dan Baum
Publication
Bibliography note
Includes bibliographical references (pages 354-357) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
41516423
Dimensions
25 cm
Edition
1st ed.
Extent
xiii, 367 pages, 8 unnumbered pages of plates
Isbn
9780688154486
Lccn
99016830
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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