Coverart for item
The Resource Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War, Reinhold Wagnleitner ; translated by Diana M. Wolf

Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War, Reinhold Wagnleitner ; translated by Diana M. Wolf

Label
Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War
Title
Coca-colonization and the Cold War
Title remainder
the cultural mission of the United States in Austria after the Second World War
Statement of responsibility
Reinhold Wagnleitner ; translated by Diana M. Wolf
Creator
Subject
Genre
Language
  • eng
  • ger
  • eng
Summary
"Reinhold Wagnleitner argues that cultural propaganda played an enormous part in integrating Austrians and other Europeans into the American sphere during the Cold War ... Wagnleitner traces the intimate relationship between the political and economic reconstruction of a democratic Austria and the parallel process of cultural assimilation. Initially, U.S. cultural programs had been developed to impress Europeans with the achievements of American high culture. However, popular culture was more readily accepted, at least among the young, who were the primary target group of the propaganda campaign. The prevalence of Coca-Cola and rock 'n' roll are just two examples addressed by Wagnleitner. Soon, the cultural hegemony of the United States became visible in nearly all quarters of Austrian life: the press, advertising, comics, literature, education, radio, music, theater, and fashion. Hollywood proved particularly effective in spreading American cultural ideals"--Publisher's description
Member of
Action
digitized
Cataloging source
N$T
http://library.link/vocab/creatorDate
1949-
http://library.link/vocab/creatorName
Wagnleitner, Reinhold
Dewey number
303.48//2436073
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
Language note
English
LC call number
DB91.2
LC item number
.W3413 1994eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Austria
  • Austria
  • United States
  • Propaganda, American
  • Austria
  • POLITICAL SCIENCE
  • Propaganda, American
  • International relations
  • Intellectual life
  • Civilization
  • Austria
  • United States
  • Amerikanisatie
  • Culturele invloeden
  • Regions & Countries - Europe
  • History & Archaeology
  • Austria
Label
Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War, Reinhold Wagnleitner ; translated by Diana M. Wolf
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 331-362) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The problem of America as artifact of European expansion -- The development of United States cultural foreign policy -- United States press politics in Austria -- "Howling and noise": United States radio politics in Austria -- The U.S. information centers, the U.S. publications section, and U.S. literature in Austria -- Psychology instead of a teacher's pedestal: the U.S. education division, exchange programs, and the propagation of the English language -- Drama and music from the United States -- The influence of Hollywood -- The result: the children of Schmal(t)z and Coca-Cola
Control code
42329416
Dimensions
unknown
Extent
1 online resource (xv, 367 pages)
Form of item
online
Isbn
9780807866139
Lccn
93038431
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)42329416
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Coca-colonization and the Cold War : the cultural mission of the United States in Austria after the Second World War, Reinhold Wagnleitner ; translated by Diana M. Wolf
Publication
Bibliography note
Includes bibliographical references (pages 331-362) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The problem of America as artifact of European expansion -- The development of United States cultural foreign policy -- United States press politics in Austria -- "Howling and noise": United States radio politics in Austria -- The U.S. information centers, the U.S. publications section, and U.S. literature in Austria -- Psychology instead of a teacher's pedestal: the U.S. education division, exchange programs, and the propagation of the English language -- Drama and music from the United States -- The influence of Hollywood -- The result: the children of Schmal(t)z and Coca-Cola
Control code
42329416
Dimensions
unknown
Extent
1 online resource (xv, 367 pages)
Form of item
online
Isbn
9780807866139
Lccn
93038431
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Reproduction note
Electronic reproduction.
Specific material designation
remote
System control number
(OCoLC)42329416
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

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