The Resource Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch
Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch
Resource Information
The item Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities
- Language
- eng
- Edition
- 1st ed.
- Extent
- 1 online resource (185 pages).
- Note
-
- Title from PDF title page (viewed August 29, 2012)
- Part of: 2012 digital library
- Contents
-
- 1. Setting the stage
- 2. Walking the talk: avoiding greenwash
- 3. Stakeholder communication: integrated and strategic
- 4. Issues and crisis communication: expecting the unexpected
- 5. Communicating through institutional documents: vision, mission, and codes of conduct
- 6. Sustainability reporting: gateway to transparency
- 7. Cause-related marketing & amp; social marketing
- 8. Nonverbal stakeholder communication
- 9. Stakeholder communication online
- References
- Index
- Isbn
- 9781606493250
- Label
- Communication in responsible business : strategies, concepts, and cases
- Title
- Communication in responsible business
- Title remainder
- strategies, concepts, and cases
- Statement of responsibility
- Roger N. Conaway and Oliver Laasch
- Subject
-
- BUSINESS & ECONOMICS -- Business Communication | General
- Business Ethics
- Business communication
- Business communication
- Communication
- Corporate Responsibility
- Corporate Social Responsibility
- Corporate Sustainability
- Electronic books
- Electronic books
- Imagepolitik
- Kommunikation
- Marketing
- Social responsibility of business
- Social responsibility of business
- Stakeholder Management
- Unternehmen
- Language
- eng
- Summary
- Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities
- Cataloging source
- NYBEP
- http://library.link/vocab/creatorName
- Conaway, Roger N
- Dewey number
- 658.45
- Index
- index present
- LC call number
- HF5718
- LC item number
- .C653 2012
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- abstracts summaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Laasch, Oliver
- Business Expert Press
- Series statement
- Corporate communication collection,
- http://library.link/vocab/subjectName
-
- Business communication
- Social responsibility of business
- BUSINESS & ECONOMICS
- Business communication
- Social responsibility of business
- Unternehmen
- Kommunikation
- Imagepolitik
- Corporate Social Responsibility
- Target audience
-
- adult
- specialized
- Label
- Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch
- Note
-
- Title from PDF title page (viewed August 29, 2012)
- Part of: 2012 digital library
- Bibliography note
- Includes bibliographical references (pages 165-180) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & amp; social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index
- Control code
- 808991410
- Edition
- 1st ed.
- Extent
- 1 online resource (185 pages).
- Form of item
- online
- Isbn
- 9781606493250
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.4128/9781606493250
- Specific material designation
- remote
- System control number
- (OCoLC)808991410
- Label
- Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch
- Note
-
- Title from PDF title page (viewed August 29, 2012)
- Part of: 2012 digital library
- Bibliography note
- Includes bibliographical references (pages 165-180) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & amp; social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index
- Control code
- 808991410
- Edition
- 1st ed.
- Extent
- 1 online resource (185 pages).
- Form of item
- online
- Isbn
- 9781606493250
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.4128/9781606493250
- Specific material designation
- remote
- System control number
- (OCoLC)808991410
Subject
- BUSINESS & ECONOMICS -- Business Communication | General
- Business Ethics
- Business communication
- Business communication
- Communication
- Corporate Responsibility
- Corporate Social Responsibility
- Corporate Sustainability
- Electronic books
- Electronic books
- Imagepolitik
- Kommunikation
- Marketing
- Social responsibility of business
- Social responsibility of business
- Stakeholder Management
- Unternehmen
Genre
Member of
- Corporate communication collection,
- 2012 digital library
- Business Expert Press digital library
- Ebook Central Academic Complete
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Communication-in-responsible-business-/dzPastQC2Z8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Communication-in-responsible-business-/dzPastQC2Z8/">Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
