Coverart for item
The Resource Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch

Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch

Label
Communication in responsible business : strategies, concepts, and cases
Title
Communication in responsible business
Title remainder
strategies, concepts, and cases
Statement of responsibility
Roger N. Conaway and Oliver Laasch
Creator
Contributor
Subject
Language
eng
Summary
Communication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities
Member of
Cataloging source
NYBEP
http://library.link/vocab/creatorName
Conaway, Roger N
Dewey number
658.45
Index
index present
LC call number
HF5718
LC item number
.C653 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Laasch, Oliver
  • Business Expert Press
Series statement
Corporate communication collection,
http://library.link/vocab/subjectName
  • Business communication
  • Social responsibility of business
  • BUSINESS & ECONOMICS
  • Business communication
  • Social responsibility of business
  • Unternehmen
  • Kommunikation
  • Imagepolitik
  • Corporate Social Responsibility
Target audience
  • adult
  • specialized
Label
Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch
Instantiates
Publication
Note
  • Title from PDF title page (viewed August 29, 2012)
  • Part of: 2012 digital library
Bibliography note
Includes bibliographical references (pages 165-180) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & amp; social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index
Control code
808991410
Edition
1st ed.
Extent
1 online resource (185 pages).
Form of item
online
Isbn
9781606493250
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.4128/9781606493250
Specific material designation
remote
System control number
(OCoLC)808991410
Label
Communication in responsible business : strategies, concepts, and cases, Roger N. Conaway and Oliver Laasch
Publication
Note
  • Title from PDF title page (viewed August 29, 2012)
  • Part of: 2012 digital library
Bibliography note
Includes bibliographical references (pages 165-180) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & amp; social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index
Control code
808991410
Edition
1st ed.
Extent
1 online resource (185 pages).
Form of item
online
Isbn
9781606493250
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.4128/9781606493250
Specific material designation
remote
System control number
(OCoLC)808991410

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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