Coverart for item
The Resource Connected by design : 7 principles of business transformation through functional integration, Barry Wacksman and Chris Stutzman, (electronic resource)

Connected by design : 7 principles of business transformation through functional integration, Barry Wacksman and Chris Stutzman, (electronic resource)

Label
Connected by design : 7 principles of business transformation through functional integration
Title
Connected by design
Title remainder
7 principles of business transformation through functional integration
Statement of responsibility
Barry Wacksman and Chris Stutzman
Creator
Contributor
Subject
Language
eng
Summary
  • "Nearly all of the members of the Fortune 500 followed a similar plan and model to become the diversified behemoths they are today: "horizontal integration," adding brands to dominate a category; or "vertical integration," investing in--and controlling--all stages of the supply chain. But this growth formula has largely run its course and is perhaps even counter-productive, in this age of overabundant options in any product category. What is the new growth strategy for the 21st century?The answer is functional integration. A new generation of successful marketers is building entire "ecosystems of value" that blur together products and services in ways that deliver greater value to consumers. Each new piece creates an additional node in the ecosystem, further driving up value. Firms like Apple and Nike are combining interrelated products and services--and consumers are responding by purchasing more and more from these single firms.Connected By Design is a guide for firms to understand and take advantage of this trend to thrive in the 21st century. The book will show how to conceive of new functionally-integrated products and services and delineate their business strategy. It will also show how to approach the development of underlying technology and user interfaces. It will demonstrate how to create brands, bring them to market through advertising and communications, and integrate them back into the broader digital ecosystem of mobile, social media, retail stores and live events. These are all the required pieces for the creation of functionally integrated ecosystems, as well as the future of business--and Connected By Design is required reading for any firm competing in the market today"--
  • "Nearly all of the members of the Fortune 500 followed a similar plan and model to become the diversified behemoths they are today: "horizontal integration," adding brands to dominate a category; or "vertical integration," investing in--and controlling--all stages of the supply chain. But this growth formula has largely run its course and is perhaps even counter-productive, in this age of overabundant options in any product category. What is the new growth strategy for the 21st century?The answer is functional integration. A new generation of successful marketers is building entire "ecosystems of value" that blur together products and services in ways that deliver greater value to consumers. Each new piece creates an additional node in the ecosystem, further driving up value. Firms like Apple and Nike are combining interrelated products and services--and consumers are responding by purchasing more and more from these single firms.Connected By Design is a guide for firms to understand and take advantage of this trend to thrive in the 21st century. The book will show how to conceive of new functionally-integrated products and services and delineate their business strategy. It will also show how to approach the development of underlying technology and user interfaces. It will demonstrate how to create brands, bring them to market through advertising and communications, and integrate them back into the broader digital ecosystem of mobile, social media, retail stores and live events. These are all the required pieces for the creation of functionally integrated ecosystems, as well as the future of business--and Connected By Design is required reading for any firm competing in the market today"--
  • "Nearly all of the members of the Fortune 500 followed a similar plan and model to become the diversified behemoths they are today: "horizontal integration," adding brands to dominate a category; or "vertical integration," investing in--and controlling--all stages of the supply chain. But this growth formula has largely run its course and is perhaps even counter-productive, in this age of overabundant options in any product category. What is the new growth strategy for the 21st century?The answer is functional integration. A new generation of successful marketers is building entire "ecosystems of value" that blur together products and services in ways that deliver greater value to consumers. Each new piece creates an additional node in the ecosystem, further driving up value. Firms like Apple and Nike are combining interrelated products and services--and consumers are responding by purchasing more and more from these single firms.Connected By Design is a guide for firms to understand and take advantage of this trend to thrive in the 21st century. The book will show how to conceive of new functionally-integrated products and services and delineate their business strategy. It will also show how to approach the development of underlying technology and user interfaces. It will demonstrate how to create brands, bring them to market through advertising and communications, and integrate them back into the broader digital ecosystem of mobile, social media, retail stores and live events. These are all the required pieces for the creation of functionally integrated ecosystems, as well as the future of business--and Connected By Design is required reading for any firm competing in the market today"--
Assigning source
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Wacksman, Barry
Dewey number
658.4/012
LC call number
HD30.28
LC item number
.W3326 2014
http://library.link/vocab/relatedWorkOrContributorDate
1972-
http://library.link/vocab/relatedWorkOrContributorName
Stutzman, Chris
http://library.link/vocab/subjectName
  • Strategic planning
  • Management
  • Marketing
  • BUSINESS & ECONOMICS / Strategic Planning
Label
Connected by design : 7 principles of business transformation through functional integration, Barry Wacksman and Chris Stutzman, (electronic resource)
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 203-222) and index
Control code
OCM1bookssj0001193796
Dimensions
24 cm
Dimensions
unknown
Edition
First edition.
Extent
x, 236 pages
Governing access note
License restrictions may limit access
Isbn
9781118858202
Isbn Type
(hardback)
Lccn
2014005877
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001193796
Label
Connected by design : 7 principles of business transformation through functional integration, Barry Wacksman and Chris Stutzman, (electronic resource)
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 203-222) and index
Control code
OCM1bookssj0001193796
Dimensions
24 cm
Dimensions
unknown
Edition
First edition.
Extent
x, 236 pages
Governing access note
License restrictions may limit access
Isbn
9781118858202
Isbn Type
(hardback)
Lccn
2014005877
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001193796

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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