Coverart for item
The Resource Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster, (electronic resource)

Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster, (electronic resource)

Label
Connective branding : building brand equity in a demanding world
Title
Connective branding
Title remainder
building brand equity in a demanding world
Statement of responsibility
Claudia Fisher-Buttinger and Christine Vallaster
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Fisher-Buttinger, Claudia
Dewey number
658.8/27
LC call number
HD69.B7
LC item number
F57 2008
http://library.link/vocab/relatedWorkOrContributorDate
1971-
http://library.link/vocab/relatedWorkOrContributorName
Vallaster, Christine
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Branding (Marketing)
  • Corporate image
  • Brand name products
  • Brand name products
  • Branding (Marketing)
  • Corporate image
  • Markenartikel
  • Markenpolitik
  • Erfolgsfaktor
  • Stakeholder
  • Marketing
  • Markenname
Label
Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Market forces -- Emerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications -- stakeholder engagement -- Practical applications -- the process of alignment -- Epilogue -- the law of the seventh generation
  • Market forces -- Emerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications -- stakeholder engagement -- Practical applications -- the process of alignment -- Epilogue -- the law of the seventh generation
  • Market forces -- Emerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications -- stakeholder engagement -- Practical applications -- the process of alignment -- Epilogue -- the law of the seventh generation
  • Market forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience
Control code
OCM1bookssj0000414698
Dimensions
24 cm
Dimensions
unknown
Extent
xxi, 358 pages
Governing access note
License restrictions may limit access
Isbn
9780470512401
Isbn Type
(alk. paper)
Lccn
2008040265
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0000414698
Label
Connective branding : building brand equity in a demanding world, Claudia Fisher-Buttinger and Christine Vallaster, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Contents
  • Market forces -- Emerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications -- stakeholder engagement -- Practical applications -- the process of alignment -- Epilogue -- the law of the seventh generation
  • Market forces -- Emerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications -- stakeholder engagement -- Practical applications -- the process of alignment -- Epilogue -- the law of the seventh generation
  • Market forces -- Emerging strategies to address market forces -- Brand framework for building connective brands -- Practical applications : brand engagement -- Practical applications -- stakeholder engagement -- Practical applications -- the process of alignment -- Epilogue -- the law of the seventh generation
  • Market forces -- Emerging strategies to address market forces -- Brand framework for building synchronised brands -- Practical applications : brand engagement -- Practical applications : the process of aligning brand promise and experience
Control code
OCM1bookssj0000414698
Dimensions
24 cm
Dimensions
unknown
Extent
xxi, 358 pages
Governing access note
License restrictions may limit access
Isbn
9780470512401
Isbn Type
(alk. paper)
Lccn
2008040265
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0000414698

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