Coverart for item
The Resource Consumer Marketing 2014-2015, / by Richard K. Miller and Kelli Washington, (electronic resource)

Consumer Marketing 2014-2015, / by Richard K. Miller and Kelli Washington, (electronic resource)

Label
Consumer Marketing 2014-2015
Title
Consumer Marketing 2014-2015
Statement of responsibility
/ by Richard K. Miller and Kelli Washington
Creator
Contributor
Subject
Genre
Language
eng
Summary
Consumer Marketing 2014-2015 categorizes consumer marketing tactics into 52 topics, each presented in a separate chapter. Current market research and statistics, an analysis of effectiveness, surveys of marketers and consumers, and discussions of trends are presented for each. The handbook also examines overall marketing strategies including analytics for ROI, budget distribution, and prioritization. Select topics include behavioral targeting, big data, branding, buy American initiatives, cause marketing, celebrity endorsements, consumer segmentation, consumer tracking, content marketing, crowdsourcing, customer engagement, customer relationship management, gamification, green marketing, lead generation, loyalty programs, market research, out-of-home advertising, place-based video advertising, sampling, shopper (in-store) marketing, sponsorships, sports marketing, and word-of-mouth. Over 1,200 website links directly embedded into the electronic edition will direct you to additional market research and other resources --
Related
Member of
Assigning source
Provided by publisher
Cataloging source
BTCTA
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Miller, Richard K.
Dewey number
381.0973
LC call number
HF5415.1
LC item number
.M557 2014
http://library.link/vocab/relatedWorkOrContributorName
  • Washington, Kelli
  • Richard K. Miller & Associates
Series statement
RKMA market research handbook series
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Consumer Marketing 2014-2015, / by Richard K. Miller and Kelli Washington, (electronic resource)
Instantiates
Publication
Note
Issues for 2016/2017- cataloged as a serial in LC.
Bibliography note
Includes bibliographical references (pages 388-405)
Control code
OCM1bookssj0001481045
Dimensions
unknown
Edition
3rd edition
Isbn
9781577831952
Lccn
2015302191
Specific material designation
remote
System control number
(WaSeSS)bookssj0001481045
Label
Consumer Marketing 2014-2015, / by Richard K. Miller and Kelli Washington, (electronic resource)
Publication
Note
Issues for 2016/2017- cataloged as a serial in LC.
Bibliography note
Includes bibliographical references (pages 388-405)
Control code
OCM1bookssj0001481045
Dimensions
unknown
Edition
3rd edition
Isbn
9781577831952
Lccn
2015302191
Specific material designation
remote
System control number
(WaSeSS)bookssj0001481045

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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