Coverart for item
The Resource Consumer psychology, Cathrine V. Jansson-Boyd, (electronic resource)

Consumer psychology, Cathrine V. Jansson-Boyd, (electronic resource)

Label
Consumer psychology
Title
Consumer psychology
Statement of responsibility
Cathrine V. Jansson-Boyd
Creator
Contributor
Subject
Language
eng
Summary
Annotation:
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Jansson-Boyd, Cathrine V
Dewey number
658.8342
LC call number
HF5415.32
LC item number
.J36 2010eb
http://library.link/vocab/relatedWorkOrContributorName
ebrary, Inc
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
Summary expansion
Why do people behave and think the way they do? What makes people choose certain products and services? How does consumption affect our everyday lives? Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes. Psychology is central to an effective understanding of consumer behaviour and this book shows how it can be used to explain why people choose certain products and services, and how this affects their behaviour and psychological well-being. It explores key theories within social, cognitive and developmental psychology to show how psychology can help explain consumption behaviours. These include: Memory Learning Perception Attention Emotions Decision making Each chapter features an introduction, key terms and a summary as well as study questions or class exercises that encourage you to think critically about the subjects covered. Each topic is illustrated with real-life examples, including adverts and case studies, allowing you to relate the theory to everyday life. Written in a clear and accessible style, this book is essential reading for students of consumer psychology. It is also important reading for anyone studying consumption, whether in marketing, consumer behaviour, sociology, anthropology or business studies
Label
Consumer psychology, Cathrine V. Jansson-Boyd, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000474751
Dimensions
unknown
Extent
xi, 258 p.
Governing access note
License restrictions may limit access
Isbn
9780335229277
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000474751
Label
Consumer psychology, Cathrine V. Jansson-Boyd, (electronic resource)
Publication
Bibliography note
Includes bibliographical references and index
Control code
OCM1bookssj0000474751
Dimensions
unknown
Extent
xi, 258 p.
Governing access note
License restrictions may limit access
Isbn
9780335229277
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000474751

Library Locations

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      38.710138 -90.311107
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