Coverart for item
The Resource Consumer psychology, Cathrine V. Jansson-Boyd

Consumer psychology, Cathrine V. Jansson-Boyd

Label
Consumer psychology
Title
Consumer psychology
Statement of responsibility
Cathrine V. Jansson-Boyd
Creator
Subject
Genre
Language
eng
Summary
"Psychology is central to an effective understanding of consumption behaviours. The aim of this book is to provide an overall understanding for why people consume certain products and services and how this affects their behaviour and psychological well being."--Provided by publisher
Member of
Cataloging source
E7B
http://library.link/vocab/creatorName
Jansson-Boyd, Cathrine V
Dewey number
658.8342
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.J36 2010eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
  • Consumer Behavior
  • Psychology
  • BUSINESS & ECONOMICS
  • Consumer behavior
  • Consumers
Label
Consumer psychology, Cathrine V. Jansson-Boyd
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Consumer psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment
Control code
649913168
Dimensions
unknown
Extent
1 online resource (xi, 258 pages)
Form of item
online
Isbn
9786613338372
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
367a3696-c76b-4b6f-9bef-e8439576261f
Specific material designation
remote
System control number
(OCoLC)649913168
Label
Consumer psychology, Cathrine V. Jansson-Boyd
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Consumer psychology: what it is and how it emerged -- 2. Consumer memory and learning -- 3. Perception and attention -- 4. Identity and consumption -- 5. The emotional consumer -- 6. Attitudes -- 7. Advertising psychology -- 8. Motivational determinants of consumer behaviour -- 9. Consumer decision-making and brand loyalty -- 10. The Internet -- 11. Children as consumers -- 12. Consumption and happiness -- 13. Consumers and the environment
Control code
649913168
Dimensions
unknown
Extent
1 online resource (xi, 258 pages)
Form of item
online
Isbn
9786613338372
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
367a3696-c76b-4b6f-9bef-e8439576261f
Specific material designation
remote
System control number
(OCoLC)649913168

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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