Coverart for item
The Resource Contemporary perspectives on strategic market planning, Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan

Contemporary perspectives on strategic market planning, Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan

Label
Contemporary perspectives on strategic market planning
Title
Contemporary perspectives on strategic market planning
Statement of responsibility
Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Kerin, Roger A
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Mahajan, Vijay
  • Varadarajan, P
http://library.link/vocab/subjectName
  • Marketing
  • Strategic planning
Label
Contemporary perspectives on strategic market planning, Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Instantiates
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 436-442)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
20014278
Dimensions
24 cm
Extent
x, 453 pages
Isbn
9780205123018
Lccn
89036587
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)1316894
Label
Contemporary perspectives on strategic market planning, Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan
Publication
Note
Includes index
Bibliography note
Includes bibliographical references (pages 436-442)
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
20014278
Dimensions
24 cm
Extent
x, 453 pages
Isbn
9780205123018
Lccn
89036587
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
System control number
(WaOLN)1316894

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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