The Resource Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
Resource Information
The item Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are coproducers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which the authors analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks
- Language
- eng
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (xiii, 130 pages))
- Note
- Title from PDF title page (viewed on March 13, 2015)
- Contents
-
- 1. The role of social media in emerging markets
- 2. Small- and medium-sized enterprises in emerging countries and the use of social media
- 3. Creating online corporate brands on Facebook fan pages
- 4. Facebook fan pages, engagement, trust, and word of mouth
- 5. Creating experiences on Facebook
- 6. Measuring the performance of brand communities on Facebook
- Notes
- References
- Index
- Isbn
- 9781606499436
- Label
- Corporate branding in Facebook fan pages : ideas for improving your brand value
- Title
- Corporate branding in Facebook fan pages
- Title remainder
- ideas for improving your brand value
- Statement of responsibility
- Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
- Language
- eng
- Summary
- Shows how companies can improve their brand value by fostering their online corporate reputation. Communication actions on Facebook fan pages are an important tool on the road to reputation. Considering that reputation is essentially the long-term image of a brand, the book suggests strategies for improving this image in the short term by nurturing engagement with consumers. Engaged consumers who participate in a communal environment are coproducers of a brand, who build meanings and endorse a brand they trust. Word of mouth (WOM) is an important tool for creating and replicating the image of a trustworthy company, and these repeated images can result in a solid reputation or increased brand value. Also addressed is how company's strategies influence this process, and how online communication benefits from the integration of the manager's vision with communication policies. This book is a result of four years of research, in which the authors analyzed several Facebook fan pages and interviewed managers to identify the best strategies of communication on online social networks
- Cataloging source
- NYBEP
- http://library.link/vocab/creatorName
- Zamith Brito, Eliane Pereira
- Dewey number
- 006.754
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HM743.F33
- LC item number
- Z253 2015
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- abstracts summaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Zanette, Maria Carolina
- Caires Abdalla, Carla
- Ferreira, Mateus
- Limongi, Ricardo
- Rosenthal, Benjamin
- Series statement
- Digital and social media marketing and advertising collection,
- http://library.link/vocab/subjectName
-
- Internet marketing
- Branding (Marketing)
- Corporate image
- COMPUTERS
- Branding (Marketing)
- Corporate image
- Internet marketing
- Target audience
-
- adult
- specialized
- Label
- Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
- Note
- Title from PDF title page (viewed on March 13, 2015)
- Bibliography note
- Includes bibliographical references (pages 117-125) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index
- Control code
- 904942972
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (xiii, 130 pages))
- Form of item
- online
- Isbn
- 9781606499436
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9781606499429
- Other physical details
- illustrations.
- Specific material designation
- remote
- System control number
- (OCoLC)904942972
- Label
- Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
- Note
- Title from PDF title page (viewed on March 13, 2015)
- Bibliography note
- Includes bibliographical references (pages 117-125) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. The role of social media in emerging markets -- 2. Small- and medium-sized enterprises in emerging countries and the use of social media -- 3. Creating online corporate brands on Facebook fan pages -- 4. Facebook fan pages, engagement, trust, and word of mouth -- 5. Creating experiences on Facebook -- 6. Measuring the performance of brand communities on Facebook -- Notes -- References -- Index
- Control code
- 904942972
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (xiii, 130 pages))
- Form of item
- online
- Isbn
- 9781606499436
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 9781606499429
- Other physical details
- illustrations.
- Specific material designation
- remote
- System control number
- (OCoLC)904942972
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Corporate-branding-in-Facebook-fan-pages--ideas/J13RZubF1v4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Corporate-branding-in-Facebook-fan-pages--ideas/J13RZubF1v4/">Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Corporate-branding-in-Facebook-fan-pages--ideas/J13RZubF1v4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Corporate-branding-in-Facebook-fan-pages--ideas/J13RZubF1v4/">Corporate branding in Facebook fan pages : ideas for improving your brand value, Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
