Coverart for item
The Resource Crack the customer mind code : Seven Pathways from Head to Heart to Yes!, Gary Hennerberg

Crack the customer mind code : Seven Pathways from Head to Heart to Yes!, Gary Hennerberg

Label
Crack the customer mind code : Seven Pathways from Head to Heart to Yes!
Title
Crack the customer mind code
Title remainder
Seven Pathways from Head to Heart to Yes!
Statement of responsibility
Gary Hennerberg
Creator
Subject
Language
eng
Summary
Crack the Customer Mind Code is destined to upend how you approach marketing, advertising, and selling. Even as customer attitudes have shifted during this new century due to technology, the economy, and emotionally draining negative news, the way in which the human mind processes information remains constant. Marketing and sales messages often fall short because they are not aligned with how the mind naturally processes information and makes decisions. In Crack the Customer Mind Code, veteran marketer Gary Hennerberg reveals seven pathways through the mind and lays out how to align marketing messaging with the various ways people think. Discover how you can: 1. Identify and create the personas of your core customer segments. The twelve most observed personas are detailed for immediate adaptation. 2. Stimulate emotion through fear, uncertainty, and doubt. 3. Calm the mind with your solution to enable clearer thinking. 4. Properly position, or reposition, your product or organization to initiate new short-term memory. 5. Use storytelling to deepen the new memory and convert it to long-term memory. 6. Logically interpret your sales presentation offer and create a compelling conclusion. 7. Persuade and lead your prospects to a sense of self-permission to buy. Overlaying these proven concepts onto each of the twelve defined personas, Hennerberg shows you how to powerfully transform marketing campaigns that move prospects to action. Once your message and personas are aligned, you now are equipped to solve the puzzle of getting your prospective customers to YES!
Cataloging source
LTP
http://library.link/vocab/creatorName
Hennerberg, Gary
Dewey number
658.85
Index
no index present
LC call number
HF5438.8.P75
LC item number
H46 2016
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Sales promotion
  • Marketing
  • Advertising
  • Internet Marketing
  • Direct
  • Marketing
  • Marketing
  • Advertising
  • Electronic books
Target audience
adult
Label
Crack the customer mind code : Seven Pathways from Head to Heart to Yes!, Gary Hennerberg
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
974259027
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781630476991
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
11537730
Publisher number
MWT11537730
Specific material designation
remote
System control number
(OCoLC)974259027
Label
Crack the customer mind code : Seven Pathways from Head to Heart to Yes!, Gary Hennerberg
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
974259027
Dimensions
unknown
Extent
1 online resource
Form of item
online
Isbn
9781630476991
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
11537730
Publisher number
MWT11537730
Specific material designation
remote
System control number
(OCoLC)974259027

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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