Coverart for item
The Resource Creating brand loyalty : the management of power positioning and really great advertising, Richard D. Czerniawski, Michael W. Maloney

Creating brand loyalty : the management of power positioning and really great advertising, Richard D. Czerniawski, Michael W. Maloney

Label
Creating brand loyalty : the management of power positioning and really great advertising
Title
Creating brand loyalty
Title remainder
the management of power positioning and really great advertising
Statement of responsibility
Richard D. Czerniawski, Michael W. Maloney
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
N$T
http://library.link/vocab/creatorName
Czerniawski, Richard D
Dewey number
658.8/343
Illustrations
illustrations
Index
index present
Language note
English
LC call number
HF6161.B4
LC item number
C94 1999eb
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Maloney, Michael W
http://library.link/vocab/subjectName
  • Advertising
  • Brand loyalty
  • Produits de marque
  • Fidélité à une marque
  • BUSINESS & ECONOMICS
  • Advertising
  • Brand loyalty
Label
Creating brand loyalty : the management of power positioning and really great advertising, Richard D. Czerniawski, Michael W. Maloney
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
45732090
Dimensions
unknown
Extent
1 online resource (xxi, 298 pages)
Form of item
online
Isbn
9780814424070
Lccn
99026211
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)45732090
Label
Creating brand loyalty : the management of power positioning and really great advertising, Richard D. Czerniawski, Michael W. Maloney
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
45732090
Dimensions
unknown
Extent
1 online resource (xxi, 298 pages)
Form of item
online
Isbn
9780814424070
Lccn
99026211
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)45732090

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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