Coverart for item
The Resource Creating corporate reputations : identity, image, and performance, Grahame Dowling

Creating corporate reputations : identity, image, and performance, Grahame Dowling

Label
Creating corporate reputations : identity, image, and performance
Title
Creating corporate reputations
Title remainder
identity, image, and performance
Statement of responsibility
Grahame Dowling
Creator
Subject
Genre
Language
eng
Summary
  • Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. This book outlines how high status companies become corporate super brands and presents managers with a framework to proactively enhance their corporation's desired reputation
  • "Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporation's desired reputation." "White many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change." "Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorName
Dowling, Grahame R.
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.D695 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Corporate image
  • Corporations
  • Brand name products
Label
Creating corporate reputations : identity, image, and performance, Grahame Dowling
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pt. 1. Corporate Reputations. 1. Corporate Reputation Value: Good Really Is Better Than Bad. 2. Stakeholders: Each Group Holds a Different Image and Reputation. 3. How Corporate Images Are Formed: Identifying the Pieces of the Jigsaw Puzzle -- Pt. 2. Factors that Affect Corporate Images. 4. Vision and Mission: The Soul of Corporate Reputation. 5. Formal Company Policies: The Guiding Hands. 6. Organizational Culture: The Invisible Web. 7. Corporate Communication: What to Say. 8. Corporate Identity: What You See Is Often Less Than What You Get. 9. Country, Industry, Partner, and Brand Images: Leveraging Secondary Associations to Enhance a Corporate Image -- Pt. 3. Managing Corporate Images and Reputations. 10. Measuring Images and Reputation: What Do Stakeholders Actually Think? 11. Managing and Changing Corporate Images: It Can Be Done. 12. The Crisis: Communication Strategies to Protect Desired Images and Reputations. 13. Recap: Avoiding the Twelve Most Common Traps
Control code
44681855
Dimensions
25 cm
Extent
xx, 299 pages
Isbn
9780199241637
Lccn
00060687
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Creating corporate reputations : identity, image, and performance, Grahame Dowling
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pt. 1. Corporate Reputations. 1. Corporate Reputation Value: Good Really Is Better Than Bad. 2. Stakeholders: Each Group Holds a Different Image and Reputation. 3. How Corporate Images Are Formed: Identifying the Pieces of the Jigsaw Puzzle -- Pt. 2. Factors that Affect Corporate Images. 4. Vision and Mission: The Soul of Corporate Reputation. 5. Formal Company Policies: The Guiding Hands. 6. Organizational Culture: The Invisible Web. 7. Corporate Communication: What to Say. 8. Corporate Identity: What You See Is Often Less Than What You Get. 9. Country, Industry, Partner, and Brand Images: Leveraging Secondary Associations to Enhance a Corporate Image -- Pt. 3. Managing Corporate Images and Reputations. 10. Measuring Images and Reputation: What Do Stakeholders Actually Think? 11. Managing and Changing Corporate Images: It Can Be Done. 12. The Crisis: Communication Strategies to Protect Desired Images and Reputations. 13. Recap: Avoiding the Twelve Most Common Traps
Control code
44681855
Dimensions
25 cm
Extent
xx, 299 pages
Isbn
9780199241637
Lccn
00060687
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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