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The Resource Creating images and the psychology of marketing communication, edited by Lynn R. Kahle & Chung-Hyun Kim

Creating images and the psychology of marketing communication, edited by Lynn R. Kahle & Chung-Hyun Kim

Label
Creating images and the psychology of marketing communication
Title
Creating images and the psychology of marketing communication
Statement of responsibility
edited by Lynn R. Kahle & Chung-Hyun Kim
Contributor
Subject
Genre
Language
eng
Summary
For academics and students in consumer psychology, marketing, and communication, Kahle (marketing, U. of Oregon) and Kim (marketing/advertising Sogang U., South Korea) compile 21 essays describing research on powerful images and their abstract and mental representation. Researchers from around the world discuss theories of image creation (schema correspondence theory, social constructionism, and persuasion); country, individual and celebrity, and corporate images; and the impact of individual consumer characteristics and culture. They examine Korea, New Zealand, and China, celebrities as brands, sports figures, and female images in cosmetics, as well as brand-employee congruence and sponsorship. Also described are values, automobile images, motivation and conformity, and female consumers and print media in China and Taiwan. Annotation :2006 Book News, Inc., Portland, OR (booknews.com)
Member of
Cataloging source
DLC
Dewey number
658.8/343
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
LC item number
.C74 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1950-
http://library.link/vocab/relatedWorkOrContributorName
  • Kahle, Lynn R
  • Kim, Chʻung-hyŏn
Series statement
Advertising and consumer psychology
http://library.link/vocab/subjectName
  • Consumers' preferences
  • Consumer behavior
  • Imagery (Psychology)
  • Brand choice
  • Attachment behavior
  • Communication in marketing
  • Consumers' preferences
  • Consumer behavior
Label
Creating images and the psychology of marketing communication, edited by Lynn R. Kahle & Chung-Hyun Kim
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A strategy-based framework for extending brand image research / David M. Boush and Scott M. Jones -- Measuring the prototypicality of product categories and exemplars : implications of schema correspondence theory / Laura A. Brannon and Timothy C. Brock -- Emergence and change of consumer product image in social constructionism perspective / Junko Kimura -- Understanding the role of mental imagery in persuasion : a cognitive resources model analysis / Philip J. Mazzocco and Timothy C. Brock -- From image to experience / Bernd Schmitt -- Building a national image with words : the role of word of mouth in establishing Korea's international image / WoonBong Na ... [et al.] -- Measuring the national image : the case of South Korea / Dong-Sung Cho, and Yong-Gu Suh -- The social construction of destination image : a New Zealand film example / Gretchen Larsen and Veronica George -- Chinese consumers' evaluation of hybrid country of origin products : effects of decomposed elements of country of origin, brand name, and consumers' ethnocentrism / Kwon Jung and Ah-Keng Kau -- Managing celebrities as brands : impact of endorsements on celebrity image / Ajit Arun Parulekar and Preety Raheja -- A cultural third-person effect : actual and expected effects of source expertise among individualists and collectivists / Sukki Yoon and Patrick T. Vargas -- Sports celebrities' image : a critical evaluation of the utility of Q scores / Kevin E. Kahle and Lynn R. Kahle -- A range of female beauties : a cross-cultural analysis of cosmetics TV commercials / Kyoo-Hoon Han and Federico de Gregorio -- Well-matched employees make customers happy : effects of brand-employee congruence / Youjae Yi and Suna La -- Managing the multidimensionality of corporate image : from the stakeholders' multilayered experience perspective / Chung-Hyun Kim and Taewon Suh -- Conceptualizing sponsorship : an item and relational information account / Clinton S. Weeks, T. Bettina Cornwell, and Michael S. Humphreys -- Values, brands, and image / Woo-Sung Kim ... [et al.] -- Image attributes of automobiles and their influence on purchase price decision / Keiko I. Powers -- Assessing the influence of cultural values on consumer susceptibility to social pressure for conformity : self-image enhancing motivations vs. information searching motivation / Heonsoo Jung -- The impact of media and culture on the consumption values of women in China and Taiwan / Tsai-Ju Liao and Lien-Ti Bei -- Cross-cultural comparisons of brand personality in print media : the case of mainland China and Taiwan / Yung-Cheng Shen, Lien-Ti Bei, and Chih-Yun Wu
Control code
58843247
Dimensions
24 cm
Extent
xxxv, 405 pages
Isbn
9780805852165
Isbn Type
(alk. paper)
Lccn
2005047282
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9780805852165
Other physical details
illustrations
Label
Creating images and the psychology of marketing communication, edited by Lynn R. Kahle & Chung-Hyun Kim
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
A strategy-based framework for extending brand image research / David M. Boush and Scott M. Jones -- Measuring the prototypicality of product categories and exemplars : implications of schema correspondence theory / Laura A. Brannon and Timothy C. Brock -- Emergence and change of consumer product image in social constructionism perspective / Junko Kimura -- Understanding the role of mental imagery in persuasion : a cognitive resources model analysis / Philip J. Mazzocco and Timothy C. Brock -- From image to experience / Bernd Schmitt -- Building a national image with words : the role of word of mouth in establishing Korea's international image / WoonBong Na ... [et al.] -- Measuring the national image : the case of South Korea / Dong-Sung Cho, and Yong-Gu Suh -- The social construction of destination image : a New Zealand film example / Gretchen Larsen and Veronica George -- Chinese consumers' evaluation of hybrid country of origin products : effects of decomposed elements of country of origin, brand name, and consumers' ethnocentrism / Kwon Jung and Ah-Keng Kau -- Managing celebrities as brands : impact of endorsements on celebrity image / Ajit Arun Parulekar and Preety Raheja -- A cultural third-person effect : actual and expected effects of source expertise among individualists and collectivists / Sukki Yoon and Patrick T. Vargas -- Sports celebrities' image : a critical evaluation of the utility of Q scores / Kevin E. Kahle and Lynn R. Kahle -- A range of female beauties : a cross-cultural analysis of cosmetics TV commercials / Kyoo-Hoon Han and Federico de Gregorio -- Well-matched employees make customers happy : effects of brand-employee congruence / Youjae Yi and Suna La -- Managing the multidimensionality of corporate image : from the stakeholders' multilayered experience perspective / Chung-Hyun Kim and Taewon Suh -- Conceptualizing sponsorship : an item and relational information account / Clinton S. Weeks, T. Bettina Cornwell, and Michael S. Humphreys -- Values, brands, and image / Woo-Sung Kim ... [et al.] -- Image attributes of automobiles and their influence on purchase price decision / Keiko I. Powers -- Assessing the influence of cultural values on consumer susceptibility to social pressure for conformity : self-image enhancing motivations vs. information searching motivation / Heonsoo Jung -- The impact of media and culture on the consumption values of women in China and Taiwan / Tsai-Ju Liao and Lien-Ti Bei -- Cross-cultural comparisons of brand personality in print media : the case of mainland China and Taiwan / Yung-Cheng Shen, Lien-Ti Bei, and Chih-Yun Wu
Control code
58843247
Dimensions
24 cm
Extent
xxxv, 405 pages
Isbn
9780805852165
Isbn Type
(alk. paper)
Lccn
2005047282
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
9780805852165
Other physical details
illustrations

Library Locations

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      38.710138 -90.311107
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