Coverart for item
The Resource Creating the modern man : American magazines and consumer culture, 1900-1950, Tom Pendergast

Creating the modern man : American magazines and consumer culture, 1900-1950, Tom Pendergast

Label
Creating the modern man : American magazines and consumer culture, 1900-1950
Title
Creating the modern man
Title remainder
American magazines and consumer culture, 1900-1950
Statement of responsibility
Tom Pendergast
Creator
Contributor
Subject
Genre
Language
eng
Summary
  • "In Creating the Modern Man, Tom Pendergast studies the multifaceted ways that masculinity is represented in magazines published during this transitional period." "Pendergast focuses on the rise of mass consumer culture, demonstrating that consumerism was a key factor in reshaping American notions of masculinity as presented in popular magazines. Whereas much scholarship has decried the effects of consumerism, Pendergast treats consumer culture as an energizing force in the American magazine market. He suggests that such magazines offered men new and meaningful visions of masculine identity and argues that men actively participated in restructuring the masculine ideal."--Jacket
  • "In the late nineteenth century, general-interest magazines began to reach an unprecedented number of readers and conveyed to those readers diverse messages about the meaning of masculinity in America. Over the next fifty years, these messages narrated a shift from Victorian masculinity, which valued character, integrity, hard work, and duty, to modern masculinity, which valued personality, self-realization, and image. In Creating the Modern Man, Tom Pendergast studies the multifaceted ways that masculinity is represented in magazines published during this transitional period. Pendergast focuses on the rise of mass consumer culture, demonstrating that consumerism was a key factor in reshaping American notions of masculinity as presented in popular magazines. Whereas much scholarship has decried the effects of consumerism, Pendergast treats consumer culture as an energizing force in the American magazine market. He suggests that such magazines offered men new and meaningful visions of masculine identity and argues that men actively participated in restructuring the masculine ideal. Engaging a wide range of magazines from American Magazine to Esquire to True, Pendergast demonstrates how these publications presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors, and readers. This fascinating study includes such African American magazines as the Colored American, Crisis, Opportunity, and Ebony. Pendergast reasons that the rise of modern masculinity opened the way for African American men to identify with normative masculine values. As white men reinvented the idea of the "self-made man" for a new era, black men struggled to negotiate a meaningful place for black masculinity in a culture intent on denying them access. The first complete investigation of the representation of men in American magazines, Creating the Modern Man makes an important contribution to our understanding of these publications, both as elements of mass culture and as interesting institutions in their own right. Pendergast takes readers inside the complex world of magazine publishing, demonstrating how magazines slowly yet surely help create the cultural images that shape societal gender roles."--Publishers website
Cataloging source
DLC
http://library.link/vocab/creatorName
Pendergast, Tom
Dewey number
305.31/0973
Illustrations
illustrations
Index
index present
LC call number
HQ1090.3
LC item number
.P45 2000
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
University of Missouri Press
http://library.link/vocab/subjectName
  • Masculinity
  • Body image in men
  • Men in mass media
  • Men in popular culture
  • Consumption (Economics)
  • Men in mass media
Label
Creating the modern man : American magazines and consumer culture, 1900-1950, Tom Pendergast
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 269-283) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Old-fashioned manhood in a newfangled medium -- African American masculinity and the great debate : rescuing black masculinity from the success ethic -- "Horatio Alger doesn't work here any more" : the emergence of modern masculinity, 1915-1935 -- From the ground up : reclaiming the basis for Masculinity in African American magazines, 1910-1949 -- A pleasing personality wins the day : the cultural hegemony of modern masculinity
Control code
43919562
Dimensions
24 cm
Extent
x, 289 pages
Isbn
9780826212801
Isbn Type
(alk. paper)
Lccn
00023460
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Creating the modern man : American magazines and consumer culture, 1900-1950, Tom Pendergast
Publication
Bibliography note
Includes bibliographical references (pages 269-283) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Old-fashioned manhood in a newfangled medium -- African American masculinity and the great debate : rescuing black masculinity from the success ethic -- "Horatio Alger doesn't work here any more" : the emergence of modern masculinity, 1915-1935 -- From the ground up : reclaiming the basis for Masculinity in African American magazines, 1910-1949 -- A pleasing personality wins the day : the cultural hegemony of modern masculinity
Control code
43919562
Dimensions
24 cm
Extent
x, 289 pages
Isbn
9780826212801
Isbn Type
(alk. paper)
Lccn
00023460
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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