Coverart for item
The Resource Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers

Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers

Label
Customer winback : how to recapture lost customers and keep them loyal
Title
Customer winback
Title remainder
how to recapture lost customers and keep them loyal
Statement of responsibility
Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Griffin, Jill
Dewey number
658.8/12
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.G753 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1942-
http://library.link/vocab/relatedWorkOrContributorName
Lowenstein, Michael W.
Series statement
The Jossey-Bass business & management series
http://library.link/vocab/subjectName
  • Customer loyalty
  • Customer services
  • Customer relations
Label
Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 291-301) and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 3.
  • Winning Back a Lost Customer.
  • 4.
  • How to Save a Customer on the Brink of Defection.
  • 5.
  • Mobilizing and Managing a Win-Back Team
  • pt. 2.
  • Making Your Company Defection Proof.
  • 6.
  • When You Think Your Customer Is Safe from Defection.
  • Foreword
  • 7.
  • Building a Customer Information System That Drives Loyalty.
  • 8.
  • Targeting Prospects with Strong Loyalty Potential.
  • 9.
  • Leveraging the Power of Customer-Focused Teams.
  • 10.
  • How to Build a Fiercely Loyal Staff.
  • App. A.
  • The Customer Loyalty Compass: A Proven Process for Finding Customer Value
  • Don Peppers and Martha Rogers
  • pt. 1.
  • How to Win Back Lost Customers.
  • 1.
  • Why Customer Win Back Is Critical to Your Success.
  • 2.
  • Managing the Big Three: Acquisition, Retention, and Win-Back.
Control code
44905012
Dimensions
24 cm
Edition
1st ed.
Extent
xxii, 314 pages
Isbn
9780787946678
Lccn
00011080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Publication
Bibliography note
Includes bibliographical references (pages 291-301) and indexes
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
  • 3.
  • Winning Back a Lost Customer.
  • 4.
  • How to Save a Customer on the Brink of Defection.
  • 5.
  • Mobilizing and Managing a Win-Back Team
  • pt. 2.
  • Making Your Company Defection Proof.
  • 6.
  • When You Think Your Customer Is Safe from Defection.
  • Foreword
  • 7.
  • Building a Customer Information System That Drives Loyalty.
  • 8.
  • Targeting Prospects with Strong Loyalty Potential.
  • 9.
  • Leveraging the Power of Customer-Focused Teams.
  • 10.
  • How to Build a Fiercely Loyal Staff.
  • App. A.
  • The Customer Loyalty Compass: A Proven Process for Finding Customer Value
  • Don Peppers and Martha Rogers
  • pt. 1.
  • How to Win Back Lost Customers.
  • 1.
  • Why Customer Win Back Is Critical to Your Success.
  • 2.
  • Managing the Big Three: Acquisition, Retention, and Win-Back.
Control code
44905012
Dimensions
24 cm
Edition
1st ed.
Extent
xxii, 314 pages
Isbn
9780787946678
Lccn
00011080
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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