Coverart for item
The Resource Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers, (electronic resource)

Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers, (electronic resource)

Label
Customer winback : how to recapture lost customers and keep them loyal
Title
Customer winback
Title remainder
how to recapture lost customers and keep them loyal
Statement of responsibility
Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers
Creator
Contributor
Subject
Language
eng
Summary
Annotation:
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Griffin, Jill
Dewey number
658.8/12
LC call number
HF5415.5
LC item number
.G753 2001eb
http://library.link/vocab/relatedWorkOrContributorDate
1942-
http://library.link/vocab/relatedWorkOrContributorName
  • Lowenstein, Michael W.
  • ebrary, Inc
Series statement
The Jossey-Bass business & management series
http://library.link/vocab/subjectName
  • Customer loyalty
  • Customer services
  • Customer relations
Summary expansion
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step--by--step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product-- or service--based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win--back value and implementing a sure--fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper--competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go
Label
Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 291-301) and indexes
Control code
OCM1bookssj0000134180
Dimensions
unknown
Edition
1st ed.
Isbn
9780787946678
Specific material designation
remote
System control number
(WaSeSS)bookssj0000134180
Label
Customer winback : how to recapture lost customers and keep them loyal, Jill Griffin and Michael W. Lowenstein ; foreword by Don Peppers and Martha Rogers, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (p. 291-301) and indexes
Control code
OCM1bookssj0000134180
Dimensions
unknown
Edition
1st ed.
Isbn
9780787946678
Specific material designation
remote
System control number
(WaSeSS)bookssj0000134180

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...