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The Resource Customers Inside, Customers Outside : Designing and Succeeding with Enterprise Customer-Centricity Concepts, Practices, and Applications, (electronic resource:)

Customers Inside, Customers Outside : Designing and Succeeding with Enterprise Customer-Centricity Concepts, Practices, and Applications, (electronic resource:)

Label
Customers Inside, Customers Outside : Designing and Succeeding with Enterprise Customer-Centricity Concepts, Practices, and Applications
Title
Customers Inside, Customers Outside
Title remainder
Designing and Succeeding with Enterprise Customer-Centricity Concepts, Practices, and Applications
Creator
Author
Subject
Language
eng
Summary
  • Annotation
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Cataloging source
BIP US
http://library.link/vocab/creatorName
Lowenstein, Michael W
Intended audience
Scholarly & Professional
Intended audience source
Business Expert Press
Summary expansion
  • Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers--not organizations--now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target--your continuously changing, and increasinglyindependent, customer base
  • Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers--not organizations--now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target--your continuously changing, and increasinglyindependent, customer base
  • Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers--not organizations--now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target--your continuously changing, and increasinglyindependent, customer base
  • Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers--not organizations--now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target--your continuously changing, and increasinglyindependent, customer base
  • Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers--not organizations--now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target--your continuously changing, and increasinglyindependent, customer base
  • Over the past several years, leading companies haveentered a period of major marketing and operationaladjustment and convergence, or intersection. It's areaction to a critical fact of life: Customers--not organizations--now control the decision-making dynamicsand how organizations are perceived. We arewitnessing significant multichannel media application(and resultant omnichannel access by consumers),along with more effective and pervasive customerdata gathering, analysis, and modeling.If you're observing these major shifts in your ownorganization, you'll need this book. Inside, you'lllearn how to build proactive customer communication,improve relationships, drive positive brandperception, optimize channel selection and messagepersonalization, and enhance employee-related factors(hiring, training, reward, recognition), all leadingto superior customer experience and a customercentricculture. In addition, the author has incorporatedcontent on "Big Data" generation and analytics,which you'll master while scoring a direct hit to themoving target--your continuously changing, and increasinglyindependent, customer base
  • Over the past several years, leading companies have entered a period of marketing and operational intersection and convergence. During this time, those of us who actively follow and consult with companies about trends in organizational development are witnessing significant changes, among which are multi-channel media application (and the resultant omni-channel application by consumers); more effective and pervasive customer data gathering, analysis and application; a stronger enterprise-wide focus on customers; and recognition by senior executives that a dedicated high level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. This book is an attempt to cover the most important developments in the business community, including customer and brand decision-making and influence; customer behavior measurement; big customer data; customer strategy and tactics and building a outsidea customers, that have led to this focus on the customer. Customers Inside, Customers Outside: Designing and Succeeding with Enterprise Customer-Centricity traces the evolution of the Chief Customer Officer role; the importance of experience optimization, trust, and customer partnering in fostering customer-centricity; and the leveraging of service (including proactive complaint generation and resolution) and employee behavior to provide customers with a better service experience. In doing so, the financial foundation of the organization is strengthened
Label
Customers Inside, Customers Outside : Designing and Succeeding with Enterprise Customer-Centricity Concepts, Practices, and Applications, (electronic resource:)
Instantiates
Publication
Control code
OCM1bookssj0001141684
Dimensions
unknown
Extent
154 p.
Governing access note
License restrictions may limit access
Isbn
9781606498972
Specific material designation
remote
System control number
(WaSeSS)ssj0001141684
Label
Customers Inside, Customers Outside : Designing and Succeeding with Enterprise Customer-Centricity Concepts, Practices, and Applications, (electronic resource:)
Publication
Control code
OCM1bookssj0001141684
Dimensions
unknown
Extent
154 p.
Governing access note
License restrictions may limit access
Isbn
9781606498972
Specific material designation
remote
System control number
(WaSeSS)ssj0001141684

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