Coverart for item
The Resource Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications, Michael W. Lowenstein

Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications, Michael W. Lowenstein

Label
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications
Title
Customers inside, customers outside
Title remainder
designing and succeeding with enterprise customer-centricity concepts, practices, and applications
Statement of responsibility
Michael W. Lowenstein
Creator
Author
Subject
Language
eng
Summary
Over the past several years, leading companies have entered a period of marketing and operational convergence, or intersection. During this time, those of us who actively follow, and consult in, such trends are witnessing significant multichannel media application (and resultant omnichannel application by consumers), along with more effective and pervasive customer data gathering, analysis, and application, a stronger enterprise-wide focus on customers, and recognition by senior executives that a dedicated high-level function, supported by a team and sufficient resources, is needed to lead and manage the customer experience. One of my business heroes is direct marketing pioneer, adman Les Wunderman. In the late 1960s, speaking about the future of interactive media, customer relationships, and customer experiences, he predicted many of the realities and challenges we are seeing today. The past decade has brought profound changes to consumer decision making and approaches to customer experience and marketing. Significant advances in communication technology are, at the same time, impacting all marketers and enterprises and in a big way. Marketers have to adjust their budgeting, relationship building, omnichannel influence and personalization methods, "Big Data" generation, analytics, and microsegmentation--all while attempting to hit the moving target that is their continuously transitioning customer base
Member of
Cataloging source
NYBEP
http://library.link/vocab/creatorDate
1942-
http://library.link/vocab/creatorName
Lowenstein, Michael W.
Dewey number
658.812
Illustrations
illustrations
Index
index present
LC call number
HF5415.5
LC item number
.L684 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
  • Customer relations
  • Relationship marketing
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Customer relations
  • Relationship marketing
Target audience
  • adult
  • specialized
Label
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications, Michael W. Lowenstein
Instantiates
Publication
Note
Part of: 2013 digital library
Bibliography note
Includes bibliographical references (pages 125-126) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index
Control code
869630637
Edition
First edition.
Extent
1 online resource (xxi, 129 pages)
Form of item
online
Isbn
9781606498972
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)869630637
Label
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications, Michael W. Lowenstein
Publication
Note
Part of: 2013 digital library
Bibliography note
Includes bibliographical references (pages 125-126) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. The customer-centric enterprise -- 2. Customer and brand decision making and influence -- 3. Customer behavior measurement -- 4. Big customer data -- 5. Customer strategy and tactics (branding, communications, and relationships) -- Afterword -- Epilogue -- About the author -- Notes -- References -- Index
Control code
869630637
Edition
First edition.
Extent
1 online resource (xxi, 129 pages)
Form of item
online
Isbn
9781606498972
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)869630637

Library Locations

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      38.710138 -90.311107
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