Coverart for item
The Resource Death of a thousand cuts : corporate campaigns and the attack on the corporation, Jarol B. Manheim

Death of a thousand cuts : corporate campaigns and the attack on the corporation, Jarol B. Manheim

Label
Death of a thousand cuts : corporate campaigns and the attack on the corporation
Title
Death of a thousand cuts
Title remainder
corporate campaigns and the attack on the corporation
Statement of responsibility
Jarol B. Manheim
Creator
Subject
Language
eng
Summary
"A corporate campaign is an organized assault - involving economic, political, legal and psychological warfare - on a company that has offended a labor union or an advocacy group. The attack usually centers around the media, where the protagonists attempt to redefine the image - and tarnish the reputation - of the target company. The central idea is to undermine the company's relationships with its key stakeholders: customers, employees, shareholders, bankers, regulators, and the general public, among others. It attempts to turn them into pressure points to which management must respond." "The Death of a Thousand Cuts provides the first comprehensive study of the history, strategies, tactics, and effects of these systematic attacks on the reputations of many prominent companies - Campbell's Soup, Caterpillar, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart and many more - and on the legitimacy of the corporation itself."--BOOK JACKET
Cataloging source
DLC
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Manheim, Jarol B.
Dewey number
659.2
Illustrations
illustrations
Index
index present
LC call number
HD59
LC item number
.M257 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Corporations
  • Labor unions
  • Corporate image
  • Social pressure
  • Demonstrations
  • Negative goodwill
  • Social responsibility of business
  • Business ethics
  • Industrial relations
Label
Death of a thousand cuts : corporate campaigns and the attack on the corporation, Jarol B. Manheim
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The Codes of the West
  • Money Talks ...
  • ... and the Customers Walk
  • The Tools of Capitalism
  • The Campaign Branches Out
  • Telling the Public What It Thinks
  • Weaving a Web, Worldwide
  • Back to the Future
  • Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999
  • Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999
  • From Ann Arbor, With Love
  • The State of the Unions
  • The Learning Curve
  • The Corporate Campaign Comes of Age
  • Nonlabor-Based Anticorporate Campaigns
  • Look for the Union Label
  • Attack of the "Tree-Huggers"
  • Campaigning by the Book
Control code
44045721
Dimensions
24 cm
Extent
xvii, 362 pages
Isbn
9780805838312
Isbn Type
(cloth : alk. paper)
Lccn
00034780
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)
Label
Death of a thousand cuts : corporate campaigns and the attack on the corporation, Jarol B. Manheim
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The Codes of the West
  • Money Talks ...
  • ... and the Customers Walk
  • The Tools of Capitalism
  • The Campaign Branches Out
  • Telling the Public What It Thinks
  • Weaving a Web, Worldwide
  • Back to the Future
  • Union-Initiated and Other Labor-Based Corporate Campaigns, 1974-1999
  • Anticorporate Campaigns Launched by Nonlabor Entities, 1989-1999
  • From Ann Arbor, With Love
  • The State of the Unions
  • The Learning Curve
  • The Corporate Campaign Comes of Age
  • Nonlabor-Based Anticorporate Campaigns
  • Look for the Union Label
  • Attack of the "Tree-Huggers"
  • Campaigning by the Book
Control code
44045721
Dimensions
24 cm
Extent
xvii, 362 pages
Isbn
9780805838312
Isbn Type
(cloth : alk. paper)
Lccn
00034780
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (some color)

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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